Leadership and Communication Expert David Grossman Outlines Top 10 Principles for 22nd Century Communications

Guide includes strategies to deliver cutting-edge communication, engage employees and strengthen organizational reputation

News provided by

The Grossman Group

May 14, 2019, 08:32 ET

CHICAGO, May 14, 2019 /PRNewswire/ -- In his newest eBook – 22^nd Century Communications: Strategies to Deliver Cutting-Edge Communication, Engage Employees and Strengthen Reputation – leadership and communication expert David Grossman shares his take on the top 10 principles the best organizations employ to ensure their communication strategy is a positive lever in building a stronger business.

New guide provides strategies to deliver cutting-edge communication, engage employees and strengthen organizational reputation

Leaders and communicators today face a daunting challenge: keeping up with the ever-evolving needs of employees and the public to get key information delivered in an efficient, clear and engaging way. On top of that, insightful leaders know just how important it is to get communication strategy right because when done well, communication is a key driver to business success.

"One of the most frequent questions I get today is some variation of this: 'What's new in communications strategy today? Or, what must I do today to be a leader in corporate communications for years to come?" says David Grossman, founder and CEO of The Grossman Group. "This eBook gives leaders the solutions they need to build real value for their business today and for many years into the future."

This new guide is designed for leaders and communicators who are looking for the insights they need to build a world-class communications function, including Grossman's top 10 principles to keep in mind. Those principles include:

Using communication to create real value for the business
Building trust with employees and consumers
Applying best-in-class technology as a key communications tool
Helping to imagine and advance an inspiring vision
Optimizing influencers
Supporting and engaging your greatest asset: your people
Accepting constant change as the norm
Listening more and in better ways, both to individual employees and the entire system
Supporting a communications system that's honed to manage overload and inefficiencies
Adopting a continuous improvement mindset among the communications team

Readers can download 22^nd Century Communications: Strategies to Deliver Cutting-Edge Communication, Engage Employees and Strengthen Reputation here.

About The Grossman Group
The Grossman Group is an award-winning Chicago-based communications consultancy focusing on organizational consulting, strategic leadership development and internal communication.

Its team of experienced thoughtpartners leverage the Grossman Methodology—a suite of proprietary tools, training, and consulting services—to unleash the power of strategic internal communication to drive business results.

A certified diversity supplier, The Grossman Group works closely with Fortune 500 companies and other organizations including Abbott, Astellas, Hill-Rom, Johnson & Johnson, Lockheed Martin, McDonald's, Sage Therapeutics, Tenneco, US Pharmacopeia and Wyndham, among others.

About David Grossman
A leading consultant, speaker and author, David Grossman ABC, APR, Fellow PRSA, CSP is one of America's foremost authorities on communication and leadership inside organizations. He is Founder and CEO of The Grossman Group, an award-winning Chicago-based leadership and communications consultancy that focuses on organizational consulting, strategic leadership development and internal communications for Fortune 500 clients. A frequent media source, David provides expert commentary and analysis on employee and leadership issues. He's been featured on "NBC Nightly News," WSJ.com, Today.com, in the Chicago Tribune, LA Times, and CBS MoneyWatch, among others. His latest book "No Cape Needed: The Simplest, Smartest, Fastest Steps To Improve How You Communicate By Leaps and Bounds" recently won the Pinnacle Book Award for the "Best in Business" category and the Beverly Hills International Book Award's President's award. His leadercommunicator blog is also ranked the #1 blog on communication by Feedspot for the third year in a row.

Contact:
Kayla Ellsworth
The Grossman Group
312.850.8211
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SOURCE The Grossman Group