LDR Interactive's GRUVR Mobile App: Powering Radio Audience Engagement and Setting the Pace for Innovation in 2014

CLEVELAND, Jan. 21, 2014 /PRNewswire/ -- Radio broadcasting's dominant innovative interactive mobile app, GRUVR, was launched by LDR Interactive (http://www.LDRinteractive.com) just five months ago. Today, the company is proud to announce that over 120 apps have been released since August, attracting over five million user sessions. Most recently, GRUVR debuted as part of a new format launch on Miami's WFLC-FM (http://www.hits973.com) and special interactive programming on Hot FM 91.3 (http://www.radio913.com) in Singapore.

(Photo:  http://photos.prnewswire.com/prnh/20140121/CL49881)

The iPhone, iPad and Android apps, created by LDR Interactive and white-labelled for each station's brand, provide listeners with a real-time interactive experience featuring live audio streams from their favorite music stations, voting for the songs they'd like to hear next, an 'open mic' feature allowing them to create instant dedications in their own voice, and extensive integration with Facebook and Twitter.

LDR's app for Hot FM 91.3 was was recognized last week with a Mob-Ex award for "Best App/Content by a Media Owner" for its best-in-class mobile application and content to engage their audience.

Launched originally through a partnership with Cox Media Group's 33 music radio stations, the app also features a novel 'alarm clock' function awakening listeners with a custom greeting including their local weather forecast, names of Facebook friends having birthdays and station contest reminders -- before automatically starting the station's audio stream.

Pioneering radio engagement technology in 2009, LDR Interactive's patent-pending technology and interactive programming is on the air at over 300 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia. Since 2012, the company's clients have generated over $4 million dollars in new digital revenues and sponsorships as a result of the LDR Interactive systems.

About LDR Interactive (Listener Driven Radio)

LDR Interactive is a global leader in innovative interactive broadcast technology. Its LDR.1 and LDR.Takeover platforms are on the air at over 300 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 85 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR's new TopicPulse system provides valuable real-time information to newsrooms and content producers on what topics are getting local social buzz. More information is available on LDR at http://www.LDRinteractive.com.

SOURCE LDR Interactive

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