Lavazza Unveils Exclusive New Recipes at the World's Greatest Coffee Shop at Wimbledon

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Jun 17, 2011, 07:49 ET

LONDON, June 17, 2011 /PRNewswire/ --

Lavazza, Italy's favourite coffee, has been selected to be the official coffee of Wimbledon and predicts that it will serve hundreds of thousands of coffeesto 500,000 tennis fans during The Championships (20 June - 3 July 2011).

A total of over 200 coffee machines, including espresso, hot chocolate and granita machines, grinders, mixers and cream whippers will be used by over 600 staff. All staff will either be professional Lavazza baristas themselves, or be trained by Lavazza's state-of-the-art barista trainers at The All England Lawn Tennis Club.

Giuseppe Lavazza, vice president, said, "We decided to become partners with Wimbledon because Wimbledon's values are so consistent with Lavazza's - amongst them heritage, tradition, authenticity and an excellent experience. The Championships provide the greatest opportunity to showcase the excellence of our core product - espresso, as well as our innovative flair in the form of exclusive new recipes and skill in training baristas to Lavazza's exacting standards."

New and exclusive coffees

At Wimbledon 2011 Lavazza will present a complete 360° coffee offering, spanning espresso based Italian classics, Lavazza's hot and cold specialties including Choco Cremespresso and Mokaccino (hot), and Cremespresso and Espresso Granita (cold) all the way through to two new, limited edition Wimbledon special recipes; Lavazza Iced Latte and Lavazza Amaretto Espresso.

The Lavazza Iced Latte will be available at numerous locations throughout Wimbledon, including The Baseline Café which will showcase Lavazza's full range. Available in a choice of three flavours - vanilla, chocolate and strawberry (Lavazza's own take on the Wimbledon classic of strawberries and cream), a Lavazza Iced Latte will be the ideal way to cool down when the tennis heats up. Lavazza anticipates that it will sell thousands of Iced Lattes during the two week period.

To make your own Lavazza Iced Latte, you will need:

Tall glass
Ice
Milk
Single serving of Lavazza espresso
Sugar to taste
Blender
Syrup (vanilla, chocolate or strawberry as desired)
Straw

Method

Fill tall glass with ice
Top up with milk - three-quarters of the way up the glass
Add a single serving of espresso and a spoonful of sugar to taste
Pour contents of glass into a blender with three pumps of the appropriate syrup and blend
Once fully blended, pour back into tall glass and add the appropriate drizzle to serve. Drink through a straw

Tired in the queue?

Lavazza will also be treating tired queuers with mini cappuccinos served from Lavazza's iconic Airstream Café on the 24 and 25 June as part of the renowned Wimbledon queue. The ultimate treat Lavazza is offering lucky queuers is 15 minutes in the Lavazza Queue Lounge, a luxury space where winners of the in-queue games (racquet-cup and tennis-croquet) will be able to enjoy a Lavazza Cremespresso, Espresso Granita, Mokaccino or espresso in air-conditioned comfort, whilst their spot in the queue is held for them by a member of the Lavazza team.

SOURCE Lavazza