Lavazza Continues To Serve A Perfect Pour At The US Open Tennis Championships

Lavazza Remains a Perfect Match as Official Coffee Sponsor of the US Open

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Aug 26, 2019, 16:46 ET

NEW YORK, Aug. 26, 2019 /PRNewswire/ -- Lavazza is returning to the US Open Tennis Championships for the fifth consecutive year as the tournament's official coffee. From August 26^th through September 8^th, both athletes and spectators can enjoy a delicious cup of Lavazza coffee at the USTA Billie Jean King National Tennis Center during the tournament.

In addition to coffee served in many food and beverage locations within the arena, visitors will be able to enjoy an authentic Italian coffee experience and two special recipes at each of the two Lavazza cafes located in the Food Village and by the Grandstand.

Cherry Cold Brew Lemonade: combines Lavazza ¡TIERRA! Colombia cold brew with lemonade and black cherry syrup for a slight sweet and delicious fruity coffee experience
Nutty Nitro: fuses Lavazza ¡TIERRA! Colombia Nitro blend with notes of nut from hazelnut syrup and almond milk

The coffee-infused beverages are specially made with Lavazza's new, sustainably-sourced ¡TIERRA! Colombia cold brew. Available in the US starting this year and made with 100% washed Arabica coffee beans from Colombia, the unique blend is characterized by a sweet and smooth taste and a rich body.

"For Lavazza, our commitment to curating an elevated coffee experience goes beyond the morning cup," said Davide Riboni, President and CEO of Lavazza Americas. "We are thrilled to continue our partnership with the US Open and further our commitment to serving an authentic Italian coffee experience at premiere sports and entertainment venues all over the world."

For those who do not have a spot at the tournament, Lavazza is giving New Yorkers an opportunity to win tickets to attend the US Open. From August 26th through 30^th, Lavazza coffee samples will be offered within the proximity of various stops on the Metropolitan Transportation Authority's (MTA) 7-subway line along with a chance to win tickets to the tournament. Lavazza will be stationed at the following stops between 8AM – 12PM and 2PM – 6PM:

5 Ave Train Station – Monday, August 26th
Grand Central Station – Tuesday, August 27th
Hudson Yards Station – Wednesday, August 28th
Queensboro Plaza – Thursday, August 29th
Jackson Heights Roosevelt Avenue Station – Friday, August 30th

Lavazza's partnership with the US Open began in 2015, as a continuation of Lavazza's longstanding passion for tennis, beginning with a partnership with Wimbledon, the iconic English tennis tournament, in 2011. The sport and athletes exemplify Lavazza's company heritage, values and products, making these partnerships invaluable to the Lavazza brand. Today, Lavazza represents the only food & beverage brand in the world to partner with all four Grand Slam tournaments globally, including Australian Open (AUS), Wimbledon (UK), Roland-Garros (FR) and the US Open (US).

About Lavazza Group
Established in 1895 in Turin, the Italian coffee company has been owned by the Lavazza family for four generations. Among the world's most important roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, with 64% of revenues coming from markets outside of Italy. Lavazza employs a total of over 4,000 people with a turnover of € 1.87 billion in 2018 [In its financial statements at 31/12/2018, for the first time Lavazza Group has stated its income and equity values according to international accounting standards (IFRS)].

Lavazza created the concept of blending — or in other words the art of combining different types of coffee from different geographic areas — this continues to be a distinctive feature of most of its products. The company also has 30 years' experience in production and sale of portioned coffee systems and products. It was the first Italian business to offer capsule espresso systems. Lavazza operates in all business segments: at home, away-from-home and office coffee service, always with a focus on innovation in consumption technologies and systems.
Lavazza has been able to develop its brand awareness through important partnerships perfectly in tune with its brand internationalization strategy, such as those in the world of sport with the Grand Slam tennis tournaments, and those in fields of art and culture with prestigious museums like New York's Guggenheim Museum, St. Petersburg's Hermitage State Museum and Melbourne's National Gallery of Victoria.

Companies that form part of the Lavazza Group include France's Carte Noire and ESP (acquired in 2016 and 2017 respectively), Denmark's Merrild (2015), North America's Kicking Horse Coffee (2017), Italy's Nims (2017), and the business of Australia's Blue Pod Coffee Co (2018). At the end of 2018, following an acquisition, the Lavazza Professional Business Unit was created, which includes the leading Office Coffee Service (OCS) and Vending systems Flavia and Klix.

SOURCE Lavazza