Lauren Karasek Joins MWW As Vice President Of Social Media Strategy

NEW YORK, July 7, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, today announced that Lauren Karasek has joined MWW as vice president of social media strategy in the firm's New York office. Karasek brings an established record of working with world class brands and in crafting social programs that drive influencer engagement and audience activation. In her new role at MWW, Karasek will serve as a senior member of MWW's best-in-class social media team and will provide social strategy to clients seeking corporate communications and public affairs support.

"Lauren is a rare talent who brings both social prowess and integrated public relations experience," said Mitzi Emrich, Chief Social Strategist at MWW. "Her ability to infuse social strategy across a range of disciplines will be an asset to clients looking to leverage social engagement to enhance their reputations and protect their licenses to operate."

Prior to joining MWW, Karasek served as vice president and interim practice group director at M Booth where she provided strategic counsel and oversight for such consumer technology leaders as OpenTable, FourSquare and StumbleUpon. Previously, she served as vice president at FleishmanHillard, where she led day-to-day global account activities for Samsung's visual display business and produced communications collateral for worldwide markets. During her tenure with the company, she also served as the content lead for AT&T's consumer innovation program, while contributing to the AT&T blogger relations team.

Karasek earned a Bachelor of Arts degree in mass communications and American studies from the University of California, Berkeley, and received a graduate certificate in PACs and political management from George Washington University.

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the "North American Campaign of the Year" at the 2014 SABRE Awards, "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.

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