Laundry care market size to grow by USD 23.85 billion between 2022 and 2027; Driven by product innovation and portfolio extension - Technavio

NEW YORK, March 3, 2023 /PRNewswire/ -- The global laundry care market size is estimated to increase by USD 23.85 billion between 2022 and 2027. The market's growth momentum will be progressing at a CAGR of 4.28% during the forecast period. The growth of the market is driven by product innovation and portfolio extension. Vendors are introducing superior-quality products with innovative cleaning technologies and features to increase convenience for customers. Some vendors are introducing eco-friendly laundry care products, such as liquid detergents and fabric softeners to attract consumers who are inclined toward organic and eco-friendly laundry care products. These products are priced relatively high due to their additional features and the use of advanced and superior-quality ingredients. These factors are driving the growth of the market. For more insights on the market size historic period (2017 to 2021) and Forecast (2023 to 2027)- Request a sample report

Global Laundry Care Market – Vendor Analysis
The global laundry care market is fragmented due to the presence of several international and regional players that offer a wide range of products. The vendors are differentiating themselves based on product quality, packaging, product pricing, and product portfolio. They are also focusing on business expansion and product premiumization to improve profit margins and gain a competitive edge in the market.

A few prominent vendors that offer laundry care in the market include:

• Church & Dwight Co. Inc. - The company offers laundry care products under its brands OXI CLEAN, XTRA.
• Colgate Palmolive Co. - The company offers laundry care products under its brand Softlan.
• Fena Pvt. Ltd. - The company offers laundry care products under its brand Impact Wash.
• Godrej & Boyce Manufacturing Co. Ltd. - The company offers laundry care products under its brand Genteel.

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Global Laundry Care Market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on distribution channel (offline and online), product (laundry detergent, fabric softener, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). 

• The market growth in the offline distribution channel segment will be significant during the forecast period. The segment includes supermarkets, hypermarkets, convenience stores, and warehouse clubs. The availability of a wide range of products in varied sizes, packaging, and brands under a single roof is driving the growth of the segment.

Geography Overview
By geography, the global laundry care market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global laundry care market.

• APAC will account for 47% of the market growth during the forecast period. Factors such as rapid globalization, increasing adoption of washing machines, rising demand for innovative laundry care products, and changes in consumer preferences are driving the growth of the regional market.

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Global Laundry Care Market – Market Dynamics

Key trends influencing growth

The rising demand for laundry pods is identified as the key trend in the market. Laundry pods offer several benefits over liquid or powder detergents. Laundry pods are compatible with all kinds of washing machines. They do not require manual intervention during the cleaning process. Besides, vendors that manufacture laundry pods are offering sturdier packaging that cannot be opened by children. These factors are increasing the popularity of laundry pods among consumers, which is positively influencing the growth of the market.

Major challenge hindering growth

Balancing production cost, price, and quality of products is a major challenge that is reducing the growth potential in the market. The growing competition in the market compels vendors to introduce new products. However, it is challenging for vendors to continuously enhance their production process while complying with labeling, packaging, and quality standards of finished products. Thus, balancing production costs, implementing effective pricing strategies, and maintaining quality standards pose a challenge for most vendors. These factors are hindering the growth of the market.

 Find some insights from a sample report.

What are the key data covered in this laundry care market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the laundry care market between 2023 and 2027
• Precise estimation of the size of the laundry care market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the laundry care market industry across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of laundry care market vendors

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Related Reports:

• The laundry care products market size is expected to increase by USD 2.14 billion from 2022 to 2026, and the market's growth momentum will accelerate at a CAGR of 4%. The market is segmented by distribution channel (offline and online), product (laundry detergent, fabric softener, and others), and geography (APAC, North America, Europe, South America, and the Middle East and Africa).
• The detergent market size is expected to increase by USD 24.57 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.03%. The market is segmented by end-user (household and commercial and industrial), type (powder and liquid), and geography (APAC, North America, Europe, South America, and MEA).

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Capacity
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global outdoor backpacks market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global outdoor backpacks market 2017 - 2021 ($ million)

• 4.2 Capacity Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Capacity Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Capacity

• 6.1 Market segments 
• Exhibit 30: Chart on Capacity - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Capacity - Market share 2022-2027 (%)

• 6.2 Comparison by Capacity 
• Exhibit 32: Chart on Comparison by Capacity
• Exhibit 33: Data Table on Comparison by Capacity

• 6.3 15-60 liters - Market size and forecast 2022-2027
• Exhibit 34: Chart on 15-60 liters - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on 15-60 liters - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on 15-60 liters - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on 15-60 liters - Year-over-year growth 2022-2027 (%)

• 6.4 Above 60 liters - Market size and forecast 2022-2027
• Exhibit 38: Chart on Above 60 liters - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Above 60 liters - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Above 60 liters - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Above 60 liters - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Capacity 
• Exhibit 42: Market opportunity by Capacity ($ million)
• Exhibit 43: Data Table on Market opportunity by Capacity ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 44: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 46: Chart on Comparison by Distribution Channel
• Exhibit 47: Data Table on Comparison by Distribution Channel

• 7.3 Specialty stores - Market size and forecast 2022-2027
• Exhibit 48: Chart on Specialty stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Specialty stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Specialty stores - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Specialty stores - Year-over-year growth 2022-2027 (%)

• 7.4 Department stores - Market size and forecast 2022-2027
• Exhibit 52: Chart on Department stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Department stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Department stores - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Department stores - Year-over-year growth 2022-2027 (%)

• 7.5 Hypermarkets and supermarkets - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Hypermarkets and supermarkets - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Hypermarkets and supermarkets - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Hypermarkets and supermarkets - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Hypermarkets and supermarkets - Year-over-year growth 2022-2027 (%)

• 7.6 Online - Market size and forecast 2022-2027
• Exhibit 60: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.7 Warehouse clubs - Market size and forecast 2022-2027
• Exhibit 64: Chart on Warehouse clubs - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on Warehouse clubs - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on Warehouse clubs - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Warehouse clubs - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Distribution Channel
• Exhibit 68: Market opportunity by Distribution Channel ($ million)
• Exhibit 69: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 79: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 83: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 France - Market size and forecast 2022-2027
• Exhibit 111: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ million)
• Exhibit 116: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 Amer Sports Corp. 
• Exhibit 123: Amer Sports Corp. - Overview
• Exhibit 124: Amer Sports Corp. - Product / Service
• Exhibit 125: Amer Sports Corp. - Key offerings

• 12.4 AMG Group Ltd 
• Exhibit 126: AMG Group Ltd - Overview
• Exhibit 127: AMG Group Ltd - Product / Service
• Exhibit 128: AMG Group Ltd - Key offerings

• 12.5 Authentic Brands Group LLC 
• Exhibit 129: Authentic Brands Group LLC - Overview
• Exhibit 130: Authentic Brands Group LLC - Product / Service
• Exhibit 131: Authentic Brands Group LLC - Key offerings

• 12.6 BearMade 
• Exhibit 132: BearMade - Overview
• Exhibit 133: BearMade - Product / Service
• Exhibit 134: BearMade - Key offerings

• 12.7 Cascade Designs Inc. 
• Exhibit 135: Cascade Designs Inc. - Overview
• Exhibit 136: Cascade Designs Inc. - Product / Service
• Exhibit 137: Cascade Designs Inc. - Key offerings

• 12.8 Columbia Sportswear Co. 
• Exhibit 138: Columbia Sportswear Co. - Overview
• Exhibit 139: Columbia Sportswear Co. - Business segments
• Exhibit 140: Columbia Sportswear Co. - Key news
• Exhibit 141: Columbia Sportswear Co. - Key offerings
• Exhibit 142: Columbia Sportswear Co. - Segment focus

• 12.9 Dakine IP Holdings LP 
• Exhibit 143: Dakine IP Holdings LP - Overview
• Exhibit 144: Dakine IP Holdings LP - Product / Service
• Exhibit 145: Dakine IP Holdings LP - Key offerings

• 12.10 Deuter Sport GmbH 
• Exhibit 146: Deuter Sport GmbH - Overview
• Exhibit 147: Deuter Sport GmbH - Product / Service
• Exhibit 148: Deuter Sport GmbH - Key offerings

• 12.11 Direct Marketing Ventures LLC 
• Exhibit 149: Direct Marketing Ventures LLC - Overview
• Exhibit 150: Direct Marketing Ventures LLC - Product / Service
• Exhibit 151: Direct Marketing Ventures LLC - Key offerings

• 12.12 Exxel Outdoors LLC 
• Exhibit 152: Exxel Outdoors LLC - Overview
• Exhibit 153: Exxel Outdoors LLC - Product / Service
• Exhibit 154: Exxel Outdoors LLC - Key offerings

• 12.13 Newell Brands Inc. 
• Exhibit 155: Newell Brands Inc. - Overview
• Exhibit 156: Newell Brands Inc. - Business segments
• Exhibit 157: Newell Brands Inc. - Key news
• Exhibit 158: Newell Brands Inc. - Key offerings
• Exhibit 159: Newell Brands Inc. - Segment focus

• 12.14 Osprey Packs Inc. 
• Exhibit 160: Osprey Packs Inc. - Overview
• Exhibit 161: Osprey Packs Inc. - Product / Service
• Exhibit 162: Osprey Packs Inc. - Key offerings

• 12.15 Thule Group AB 
• Exhibit 163: Thule Group AB - Overview
• Exhibit 164: Thule Group AB - Business segments
• Exhibit 165: Thule Group AB - Key offerings
• Exhibit 166: Thule Group AB - Segment focus

• 12.16 Vista Outdoor Inc. 
• Exhibit 167: Vista Outdoor Inc. - Overview
• Exhibit 168: Vista Outdoor Inc. - Business segments
• Exhibit 169: Vista Outdoor Inc. - Key offerings
• Exhibit 170: Vista Outdoor Inc. - Segment focus

• 12.17 Wildcraft India Pvt. Ltd. 
• Exhibit 171: Wildcraft India Pvt. Ltd. - Overview
• Exhibit 172: Wildcraft India Pvt. Ltd. - Product / Service
• Exhibit 173: Wildcraft India Pvt. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

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