Launching As The COVID-19 Pandemic Hit, Actor/Director Aisha Tyler's Ready To Drink Cocktail Company, Courage+Stone, Donates 30% Of Its Online Proceeds To The U.S. Bartender's Guild During The Crisis, And Has Grown Nearly 600% In The Last Two Months

BROOKLYN, N.Y., June 17, 2020 /PRNewswire/ -- Aisha Tyler's Courage+Stone, which launched in early 2020 with a ready to drink Classic Old Fashioned and Classic Manhattan, has grown 596% in the last two months, mainly through direct sales from its website (www.courageandstone.com). This explosive growth demonstrates not only the product's premium quality, but the growing popularity of the ready-to-drink category as a whole.

Courage+Stone is Aisha's brainchild--she formulated the cocktail expressions personally. Both cocktails are made in Brooklyn at New York Distilling, and feature small batch American whiskey along with other premium ingredients. The Old Fashioned includes notes of orange and dark cherry, and the Manhattan, a bespoke sweet vermouth, with notes of cherry and dark chocolate.  They are currently offered in a 200 ml format, with 750 ml bottles debuting later this year.

To bring Courage+Stone to market, Aisha partnered in 2015 with industry veteran David Kanbar (SKYY Vodka, Skinnygirl, Bulldog Gin) to sell through Kanbar's company, Brand House Wines & Spirits, LLC.

Tyler had long appreciated expertly crafted cocktails and wanted to recreate the same quality at home, without having to mix or muddle at the end of a long workday. She began batching cocktails to store in her refrigerator, and a business idea was born. 

"We all want a great drink at the end of the day," says Tyler, "but we don't all have the time or energy to make them from scratch, let alone the funds to build out a full home bar, which can be both costly and time-consuming. Courage+Stone solves the problem of wanting a delicious drink when you walk in the door. It's a top shelf, full proof cocktail with no mixing, no mess. All you do is add ice. It gives new meaning to the phrase "cocktail and chill."

In support of fellow bartenders (Aisha tended bar in college) who faced unprecedented hardship due to Covid-19, C+S donated 30% of online proceeds from March 26 through May 1 to the U.S. Bartender's Guild.  Additionally, Aisha started livestreaming Happy Hours on YouTube each Tuesday and Friday at 8 PM ET, to bring together cocktail enthusiasts who cannot support their favorite bar in person. Each happy hour focuses on a different classic cocktail and supports a different Covid-19 or social justice-focused charity.

As online sales thrive, retailers are recognizing the growth of Courage+Stone, and of the category as a whole.  Courage+Stone is available now at select retailers in NY and CA.

Summer is the perfect time to enjoy Courage+Stone premium cocktails, which are an effortless Father's Day gift, ideal to take along as a ready to pour cocktail at a personal picnic, for a socially distanced cocktail night and more.  They are your complete outdoor bar in a take-along or stay home bottle.  With the added responsibilities of home-schooling kids, working, preparing each and every meal of the day, many want a cocktail, but few want to take time to get mixing.  Courage+Stone can help. All you do is add ice.

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Contact: Lisa Morbete
Morbete Publicity Group
(310) 600-5032
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SOURCE Courage+Stone