Lattice Engines to Present at the Sales and Marketing 2.0 Conference

SAN FRANCISCO, Oct. 5, 2011 /PRNewswire/ -- Lattice Engines, the leader in B2B sales intelligence software, announced today that it will be presenting at the Sales and Marketing 2.0 conference on October 18th.  Lattice Engines SVP of Marketing, Andrew Somosi, will present with Kevin Walker, Marketing Director for Dell.

The session, "Analytics in Action: How Predictive Sales Intelligence Accelerates B2B Sales Growth," will show how Fortune 5000 companies, like Dell, are harnessing the power of data and predictive analytics to achieve double-digit gains in sales productivity.

"We've entered the age of data-driven selling. Predictive sales intelligence enables reps to connect individual data dots into a cohesive picture about the customer's needs and objectives," says Andrew Somosi.  "Data-driven selling means knowing whom to contact, when to contact and how to engage. It is a 'must-have' capability for B2B companies seeking the next horizon of sales productivity growth. We're honored to have Kevin discuss his experience in deploying sales intelligence software to Dell's marketing and sales teams."  

"In an environment where I was struggling on how to best bridge the gap between our sales and marketing organizations, Lattice Engines provided a software platform that both the sales and marketing teams could get behind, driving more than just the double-digit improvement in our outbound selling efforts.  I'm looking forward to telling our story at the Sales and Marketing 2.0 Conference," says Kevin Walker.

Lattice Engines' sales intelligence software, salesPRISM, helps B2B sales professionals become more productive. Thousands of reps at Fortune 5000 companies rely on salesPRISM to predict which of their accounts are most likely to purchase and determine which messaging will improve the odds of closing the deal.

salesPRISM combines a company's internal view of its customers and prospects (e.g., purchase histories, product usage data, customer service records) with external information about these accounts and decision-makers (e.g., news sources, company websites, social media). Since salesPRISM is embedded directly within CRM systems, reps stay focused on the most qualified leads in the pipeline without changing their workflows.

About Lattice Engines

Lattice Engines is the leader in B2B sales intelligence software enabling Fortune 5000 companies to Sell Smarter and achieve double-digit increases in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. Lattice Engines software integrates internal, external and Lattice Engines proprietary data to identify customer patterns and predictive events that influence buying decisions. To learn more about Lattice Engines visit www.lattice-engines.com.

SOURCE Lattice Engines

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