Larry Goodman Named to Board of Directors for Specific Media

IRVINE, Calif., May 20, 2014 /PRNewswire/ -- Specific Media, a leading global media company, announces the addition of Larry Goodman, Founder and President of White Mountain Media and former Turner Broadcasting executive, to its Board of Directors.

Goodman's expertise extends to both traditional and digital media. During his accomplished career in media planning, buying and selling, Goodman built and led media properties as both the President of CNN Sales and Marketing, as well as the President of Operations at Turner Broadcasting Sales Inc. With two distinct sets of responsibilities, Goodman was directly responsible for sales across CNN's television, internet and barter syndication units. He also oversaw research, planning, pricing, commercial operations, budgeting and software development for all Turner networks and websites.

"Larry brings unparalleled experience and an immense depth of knowledge that will help drive our company forward in this rapidly changing media environment," said Specific Media CEO, Tim Vanderhook. "We are pleased and excited that he has joined our Board."

Upon retiring from Turner in 2003, Goodman started White Mountain Media, which encompasses his work on a number of public, private and non-profit Boards, as well as various digital media consultancies and Advisory Boards.  These include National CineMedia – Ticker – NCMI, Sagacity Media and the Westchester Institute of Human Development.

"I am delighted to become a part of this exceptional organization and look forward to contributing to its growth as one of the leading global media companies," Goodman expressed.

The recipient of numerous industry awards and accolades, Goodman was one of the first sales executives named as a "Media Maven" by Advertising Age.

About Specific Media

Specific Media is a leading global media company connecting brands with consumers across one of the largest audiences worldwide.  Our exclusive data partnerships, multi-screen and multi-format targeting capabilities, and innovative advertising solutions enable brands to influence purchasing decisions as they are being made. With over 500 premium publishing partners, superior reporting methodologies, and a suite of proprietary products, Specific Media allows for smarter and more efficient campaigns.

Specific Media is headquartered in Irvine, California, with offices in New York, Los Angeles, Chicago, San Francisco, Seattle, Dallas, Boston, Detroit, Atlanta, and Minneapolis. Our international offices are located in The United Kingdom, France, Denmark, Norway, Sweden, and Germany. For more information, visit specificmedia.com and find us on Twitter, Facebook, and LinkedIn. 

SOURCE Specific Media

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