Large Webinar Turn-Out Suggests Need for New, Budget-Friendly Online Marketing Ideas

SAN FRANCISCO, Feb. 16, 2011 /PRNewswire/ -- More than 900 individuals from small businesses and organizations participated in a recent webinar discussion with Zoomerang, a leading online survey and polling tool, and guest speaker Lorrie Thomas, CEO of Web Marketing Therapy. The webinar, titled Innovative Online Marketing Ideas on a Shoestring Budget, provided participants with insights into online marketing initiatives in a stretched economy.

WHAT:  Online marketing initiatives, including surveys and polls, are easy and cost-effective solutions to boost your business, increase traffic to your website, attract new customers and increase customer loyalty.

WHY:  Many businesses and organizations have a limited budget resulting in a need for multi-tasking, easy-to-use, innovative ways to leverage the power of the Web.

MARKETING TIPS:

• Innovative marketing practices help to establish credibility, usability, visibility, sellability, scalability
• Online Surveys and polls can be used for content creation for websites, blogs, article marketing, social media updates and other digital outlets.
• Multi-channel marketing: If you're on a shoestring budget, make the content conversational and post to your social channels.
• Engage with your audience. Social media has revolutionized the algorithms of search engines.

ONLINE SURVEY TIPS:

• Clearly define the purpose of the survey
• Keep the survey short and focused
• Use closed-ended questions whenever possible
• Keep rating scale questions consistent
• Pre-test, pre-test, pre-test

PRESENTATION:

To view the slides or recorded webcast, visit http://www.zoomerang.com/webcast-innovative-online-marketing/

About Zoomerang

Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls. Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys. Zoomerang is a product of MarketTools Inc.  For more information, visit www.zoomerang.com

About MarketTools, Inc.

MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM). The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, MarketTools.com™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.

MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: http://www.markettools.com.

About Web Marketing Therapy

Web Marketing Therapy (WMT) is a full-service marketing agency that diagnoses, prescribes and guides healthy marketing solutions. Their business is dedicated to empowering organizations with advisory, training and education so they can restore their marketing health to achieve maximum wealth from the web. Lorrie Thomas, CEO and The Marketing Therapist recently released a self-help book: The 36 Hour Course to Online Marketing (McGraw-Hill) www.tinyurl.com/onlinemarketingbook. WMT donates 1% of their gross annual sales to environmental non-profits to support their people, planet and profit sustainable business philosophy. For a healthy dose of marketing empowerment, inspiration, and training resources, visit http://www.webmarketingtherapy.com.

All trademarks are the property of their respective owners.

SOURCE Zoomerang

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