Lane Bryant Partners With The American Cancer Society To Support Breast Cancer Awareness Month

The Brand Will Support Awareness through a Multi-Channel Campaign Beginning September 29th

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Sep 30, 2014, 12:09 ET

COLUMBUS, Ohio, Sept. 30, 2014 /PRNewswire/ -- Lane Bryant, the nation's leading women's specialty size apparel retailer, has announced that they will partner with the American Cancer Society to support Breast Cancer Awareness through a synergistic campaign during the month of October. Throughout the campaign, Lane Bryant clients will be encouraged to make a difference in the fight against the disease.

In recognition of the Brand's efforts in 2013, ACS named Lane Bryant a Division Corporate Excellence Award Winner. Last year, Lane Bryant and its clients and associates contributed more than a half million dollars. The Brand aims to increase the 2014 contribution by 10% while continuing to generate awareness of the importance of regular screening and early detection.

As a corporate sponsor of the American Cancer Society's Making Strides Against Breast Cancer initiative, Lane Bryant aims to inspire women to join the fight against breast cancer by contributing while they shop. In Lane Bryant stores and on the Lane Bryant website (www.lanebryant.com), clients will be able to purchase products dedicated to the cause, including graphic tees, accessories, and intimate apparel from the Brand's exclusive Cacique intimates line. Lane Bryant will contribute 10% of these cause-dedicated product purchases to ACS. Also, clients will have the opportunity to purchase a specially-designed butterfly on display in the store for $1, and customers will be invited to "round-up" any purchase to the nearest dollar, with the difference being contributed to the American Cancer Society.

This year, Lane Bryant will host ACS-related store events across the nation. In each of the dozen new store openings scheduled for October, Lane Bryant will give three Breast Cancer survivor makeovers including hair, makeup, and head-to-toe Lane Bryant outfitting. Each survivor will have her moment in the spotlight as her new look is revealed during the in-store event, where Lane Bryant customers who attend will have the chance to win a $100 gift card.

Lane Bryant will also encourage all Associates across the nation to take part in their local Making Strides Against Breast Cancer walk to further bring awareness of Breast Cancer to the forefront.

For more information about Lane Bryant and its role in Breast Cancer Awareness Month, please visit www.lanebryant.com.

About Lane Bryant
Lane Bryant® is the nation's leading women's curvy specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant® collection includes a wide selection of career to casual apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 805 Lane Bryant stores, and online. Lane Bryant® is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About the American Cancer Society
The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit cancer.org.

SOURCE Lane Bryant