Land O'Frost, Inc. Launches New Online Community Dedicated to Supporting Mom's Busy Life

LANSING, Ill., Feb. 16 /PRNewswire/ -- Land O'Frost, America's third-largest and fastest growing lunchmeat brand, today announced a bold move into the social media space with the formal launch of a unique online community called "Land O'Moms" (www.landomoms.com) that is designed "to make mom's life easier" as she balances the challenges of work and family.

Land O'Frost, which has grown from the 9th largest lunchmeat brand to the 3rd largest* in just nine years – recognizes the day-to-day challenges moms face and wanted to create a unique and differentiated community for moms to engage one another and obtain expert advice.  At www.landomoms.com , moms can exchange parenting tips, interact directly with some of today's most influential and well-read "mom bloggers," access helpful and relevant articles from some of the nation's most trusted women's magazines, trade simple to prepare recipes and download valuable coupons to help them save money on their regular grocery bill – all from one single URL.

"Now more than ever, moms are being pulled in different directions and working harder and harder to balance their busy lives, which often include a demanding job and managing a household," said Donna Van Eeekeren, chairman and chief executive officer of Land O' Frost, Inc.  "As a family-owned and family-focused business, we wanted to offer moms an easily accessible, online destination to help them streamline and improve their lives.  

The launch of www.landomoms.com is an extension of a broader strategic effort by Land O'Frost to cement meaningful relationships with consumers.  Since the company shifted its primary focus away from its private label business in 2001, Land O'Frost has entered into numerous marketing partnerships with well-known and trusted brands including Disney, Marvel and Meredith Corporation to establish and promote its brand.  Through www.landomoms.com , the company will create and maintain an ongoing and direct dialogue with its most important consumer audience, moms, to continue to build preference for the Land O'Frost brand nationally.

*according to A.C. Nielsen Industry Research

A Closer Look at LandOMoms.com

Land O'Frost developed www.landomoms.com to engage moms where they are currently spending large chunks of their time – online and in social networks.  The site is a robust online destination, complete with links to the leading social networks, designed to provide moms with a variety of useful tools, resources and information to enhance and improve their lives.  The site includes a wide range of content, highlights of the site include:

• Valuable Coupons – the site includes a coupon section that allows visitors to download on a rotating basis special coupon offers that provide deep discounts on the entire Land O'Frost product line.
• "Moms Like Me" – a section where three leading "mom bloggers" provide site visitors exclusive insights and tips. The roster of Land O'Moms ambassadors/contributors include:
  • Audrey McClelland, Nielsen Power 50 Mom and co-founder of MomGenerations.com
  • Rachel Matthews, the food editor for BlissfullyDomestic.com; and
  • Jennifer James, Nielsen Power 50 Mom and founder of the Mom Bloggers Club
• Recipes – a living database of unique and different sandwich recipes that also allows visitors to upload their favorite recipes to the site.  
• Content from Prominent Women's Magazines – Family Circle and Ladies' Home Journal will provide regular third party editorial content to the site via free articles written with moms-on-the-go in mind.  These articles will cover a variety of topics ranging from making family time more meaningful to holiday party planning tips.
• Land O'Kids – a section dedicated to providing moms with a variety of children's party planning tips and ideas to entertain their kids including, children's games and coloring pages from Land O'Moms partner Marvel inc. (creator of Iron Man, Transformers and others).
• Product and Nutrition Information – the site houses all Land O'Frost product and nutrition information to assist moms as to plan the most healthy and nutritious menus for their families.
• Youth Sports – An overview of the Land O'Frost Youth Sports program and various checklists to help both moms and children get prepared for each sports season.  

Social media also has a strong presence throughout the site with the brand's Twitter feed scrolling on the home page and links to the Twitter, YouTube and Facebook page featured prominently throughout the site. The site is also equipped with Facebook Connect, allowing visitors to share recipes, articles and checklists with their friends and family through Facebook without leaving the site.  

Beginning today, the first 25,000 visitors to LandOMoms.com can download a $2 coupon for any Land O'Frost Premium product. Additionally, for every new @LandOFrost Twitter follower and new Facebook fan at Facebook.com/LandOFrost, Land O'Frost will donate $1 to its Youth Sports program, a charitable program that donates much-needed funds to local youth sports leagues throughout the country to ease costs and encourage an active lifestyle for America's youth.

"Authenticity is so important for a brand looking to build relationships with moms because they don't have time for anything else," commented Audrey McClelland, LandOMoms.com Ambassador, co-founder of MomGenerations.com and Nielsen Power 50 Mom. "As a family-owned company that is run by a mom, Land O'Frost really understands the space and has demonstrated that with LandOMoms.com. I am proud to be associated with the site and look forward to connecting with busy moms like me."

The Company Behind Land O'Moms

Land O'Frost is currently the third largest lunch meat company in the nation, the family-owned company has been in business for more than 50 years and is in its third generation of leadership with Donna Van Eekeren serving as the Chairman and C.E.O. and her son, David, in the role of President.

Throughout the years the company has evolved to best meet the needs of the American consumer.  It was first incorporated in 1958 with a focus on providing wafer-thin sliced meats to the food service market and then evolved to become a private label supplier of sliced lunchmeats and shelf-stable meals.  The company's current focus is on developing its own Land O'Frost branded line of products.  By targeting the consumer market, Land O'Frost has grown 143% over the last 10 years – about seven times the average growth of the entire industry.

Since its inception, the company has also been a leader in product packaging innovations designed to improve the lives of consumers.  Land O'Frost was one of the first companies to utilize retort packaging to produce ready-to-eat shelf stable meals. In 1991, Land O'Frost was the first national brand to launch a re-sealable zipper deli pouch – which significantly contributed to the one-pound Premium line, which has since expanded into eight varieties, paving the way for the introduction of various other product lines including Taste Escapes and Bistro Favorites.

"Land O'Frost has focused on two core components from day one – family and customers. Our people are what make Land O'Frost a strong and vibrant company and our customers are who we serve on a daily basis," said David Van Eekeren, president of Land O' Frost. "The reason we've been so successful is that we care about our people and have great tasting lunchmeat. We look forward to further cementing our relationship with our consumers through online community initiatives."

About Land O'Frost

Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S.  Some of the leading products marketed by Land O'Frost include: Land O'Frost Premium® One Pound the top selling deli pouch in the U.S.; Land O'Frost DeliShaved®, and their ultra premium line Land O'Frost® Bistro Favorites™. Information on several additional items can be found on their website. The Land O'Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O'Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information. In 2010, Land O'Frost launched www.LandOMoms.com, http://twitter.com/LandOFrost and www.Facebook.com/LandOFrost as a part of a broader consumer branding campaign.

SOURCE Land O'Frost

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