Lancome Celebrates National Genifique Day To Benefit St. Jude Children's Research Hospital®

NEW YORK, Oct. 25, 2013 /PRNewswire/ -- With Lancome's radiance boosting Genifique collection, you can reveal a more youthful you every day and contribute to life-saving children's research and treatment. On Friday, October 25^th, Lancome invites you to support national Genifique Day. On this day, for every bottle of Advanced Genifique Youth Activating Concentrate or Genifique Eye Light-Pearl sold at participating Lancome counters nationwide, Lancome will donate $7 directly to St. Jude Children's Research Hospital^® to reflect Genifique's seven-day skin perfecting promise. It's that simple.

Last year, in just one day, more than $200,000 was raised for St. Jude. Every purchase makes a difference. For example, 14 bottles pay for platelet count tests for two patients. Five bottles can buy a family one day of meals. And just three bottles provide rehabilitation weights to help improve patients' quality of life.  Your individual contribution can help in so many ways.

Genifique exemplifies Lancome's commitment to helping customers feel their best. Inspired by cutting edge science, Genifique's award-winning formula infuses skin with new life and visibly improves tone, texture and luminosity in just seven days.

According to Celebrity Makeup Artist Mickey Williams, who will be hosting an event at the Macy's Herald Square Lancome counter in support of Genifique Day, "The Genifique line transforms any skin type—smoothing, brightening, and clarifying—so makeup can glide on effortlessly." Williams continues, "Like makeup, these products are a genuine investment in personal well-being, allowing women to feel amazing each day." Starting at noon today, come in to Macy's for a complimentary, professional makeup application session and personal product recommendation consultation from Williams herself.

"St. Jude is grateful for the support of partners like Lancome that have embraced our lifesaving mission to find cures and save children battling cancer and other deadly diseases," said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children's Research Hospital. "Thanks to Lancome and its loyal customers, St. Jude will continue to provide world-class treatment and share the breakthroughs we make so doctors and scientists worldwide can use that knowledge to save thousands more children."

About St. Jude Children's Research Hospital^®
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

About Lancome and Genifique
Since its founding in 1935, Lancome has been a premier purveyor of luxury makeup, skincare and fragrance. Synonymous with Parisian chic, Lancome delivers timeless beauty by way of cutting-edge science. The brand's bestselling, award-winning Genifique formula became an instant classic since launching in 2009 thanks to its breakthrough benefits and luxe appeal. Genifique is built on a heritage of research. Genifique re-plumps, refines, and re-illuminates with youthful vibrancy, harnessing the power of science to defy aging.

About the Lancome and St. Jude Partnership
Through state-of-the-art research, Lancome pioneers new concepts in beauty, while always remembering that true beauty lies beyond appearances. As Lancome's national charity partner since 2010, St. Jude Children's Research Hospital is internationally recognized for its leading work finding cures and saving children. Through focused research, St. Jude has raised the overall childhood cancer survival rate from 20 percent at its founding in 1962 to more than 80 percent today. Lancome respects St. Jude's passion for research and dedication to making a difference in the lives of millions of families. For more information, go to www.stjude.org.

Genifique Day: Celebrating the Beauty of Scientific Research
During the month of October, visit any participating Lancome counter to try a deluxe seven-day introductory sample of Advanced Genifique Youth Activating Concentrate. On Genifique Day, October 25^th, a $7 donation will be made to St. Jude Children's Research Hospital for each Genifique item sold at U.S. Lancome counters or on lancome-usa.com.

#GenifiqueDay
#LancomeGivesBack

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* Twitter: @LancomeUSA #lancomenyfw
* Facebook: Lancome
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*Instagram your hands in the shape of a heart with the hashtag #LancomeGivesBack and Lancome will donate $1 to St. Jude*

SOURCE Lancome

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