La Roche-Posay Declares Most Successful Sun Safety Year Yet

Through its SOS - Save Our Skin campaign, La Roche-Posay provides first-to-market wearable technology, innovative sunscreen formulas, and education programs to help thousands make informed choices when it comes to their skin health

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La Roche-Posay

Jan 08, 2019, 08:37 ET

NEW YORK, Jan. 8, 2019 /PRNewswire/ -- Worldwide expert in ultraviolet (UV) protection La Roche-Posay closed out 2018 with yet another successful SOS – Save our Skin program. The program, now in its ninth year, is a strategic three-pronged approach to raise awareness about the dangers of the sun while educating the public on how to practice sun safe behaviors. In addition to continuing to develop its beloved Anthelios sunscreens (which have won of over 60 esteemed beauty industry awards,) La Roche-Posay participates in nationwide sun safety education programs and launches first-to-market wearable technologies designed to measure skin's exposure to external factors, including UV.

Informing the public about sun safe behaviors, providing first to market technology to play smart in the sun.
Taking the brand's advanced My UV Patch technology to the next level, La Roche-Posay introduced another first-to-market with the first ever battery-free wearable electronic to measure UV exposure. My Skin Track UV (now available on Apple.com and in select Apple stores nationwide) pairs with its companion app to track exposure to UV, pollution, pollen, and humidity. The sensor is activated by the sun and powered by the user's smartphone using near-field communication. The revolutionary design, created in collaboration with visionary designer Yves Behar, is discreet enough to attach to clothing or accessories such as sunglasses or a watch and is waterproof allowing it to seamlessly integrate into the daily life of users. Now, consumers can receive real time information to help keep their skin healthy.

Encouraging protection from the sun by providing innovative broad-spectrum sunscreens for those at high risk.
La Roche-Posay develops advanced sunscreen formulations with elegant textures to incite actual behavioral change. This year, the brand focused on those who regularly exercise outdoors exposed to the sun. A recent survey¹ conducted by La Roche-Posay found that:

75% said that exercise was their preferred way to improve their health
Yet only 32% claimed to wear sunscreen always/very often when exercising outdoors

The top two excuses amongst subjects for not wearing sunscreen were related to sweat resistance and suitability for sensitive skin. In response, La Roche-Posay introduced Anthelios 60 Sport Activewear Lotion Sunscreen, a heavy-duty lotion developed specifically for sensitive skin and help absorb sweat during outdoor activities. This month, La Roche-Posay is unveiling another breakthrough formula – Anthelios Mineral Sunscreen-Gentle Lotion With Cell-Ox Shield® – a 100% mineral UV filter sunscreen designed for sensitive skin types that is blendable with a soft finish on the skin.

Encouraging the public to visit a dermatologist yearly to get moles checked, and providing education and tools to self-check at home in between.
Year after year, La Roche-Posay partners with dermatologists through the Women's Dermatologic Society (WDS) to provide free skin cancer screenings, sun damage assessments, sun safety materials, and complimentary sunscreen samples to the public. The brand supported the WDS through its award-winning Play Safe in the Sun programs at the Susan G. Komen Race for the Cure in St. Louis, MO and New York, New York, the Chicago Triathlon, and 33 Coast to Coast events throughout the nation. In total, this reached 12,098 people at 37 different events. La Roche-Posay also donated Anthelios products to the WDS Transforming Interconnecting Project Program for women in shelters, which teaches women proper skin care, sun protection, oral hygiene, self-care habits, nutrition, and social skills for women in shelters in six states. 10,150 people were also educated about sun safety and skin cancer checking through family events with the brand's partnership with the French Institute Alliance Française and the Cultural Services of the French Embassy.

For additional information about La Roche-Posay, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram and Twitter @LaRochePosayUSA

About La Roche-Posay
Recommended by dermatologists worldwide, La Roche-Posay's mission is to offer a better life for sensitive skin. Created by a pharmacist in 1975, the brand is now present in over 60 countries. It offers a unique range of daily skincare developed for every skin type to complement their patients' treatments and promote good skincare practices adapted to each skin concern. The brand develops formulas with its exclusive Selenium-rich water, also used at its Thermal Center, the first Dermatology Center in Europe, due to its antioxidant and soothing properties. The products are developed using a strict formulation charter with a minimal number of ingredients and are formulated at optimal concentrations. Additionally, La Roche-Posay products undergo stringent clinical testing for efficacy and safety, even on sensitive skin. The key La Roche-Posay product ranges are: Lipikar (dry skin), Anthelios (photoprotection), Effaclar (acne) and Toleriane (sensitive skin).

About the WDS
The Women's Dermatologic Society, founded in 1973, is dedicated to helping dermatologists fulfill their greatest potential and assisting them in making a contribution to the specialty and society. To achieve this goal, the Society relies on the active participation of its members, who represent a diverse cross-section of professional subspecialties. The mission of the Women's Dermatologic Society is to support dermatologists by striving to: promote leadership and the development of relationships through mentoring and networking; demonstrate a commitment to service through community outreach and volunteerism; provide a forum for communications and research relevant to women's and family issues; advocate excellence in patient care and education, and promote the highest ethical standards. www.playsafeinthesun.org and www.womensderm.org

¹ This poll is based on a group of 1,032 participants, drawn from a database of over 400,000 members who consider themselves to be highly engaged in beauty/health and match the US Census across ethnicity, household income and education.

SOURCE La Roche-Posay