Kwikee launches research-and-development team, leveraging AI and other technologies to drive efficiencies and innovation in e-commerce
Kwikee Labs is a dedicated team aimed at finding new solutions for brands and retailers
PEORIA, Ill., July 11, 2018 /PRNewswire/ -- Kwikee, the leading platform for the management and distribution of branded product content and data for consumer-products manufacturers and retailers, launched Kwikee Labs – a team of entrepreneurial developers focused on new and innovative uses of Kwikee's product-content database to improve the overall e-commerce ecosystem. Kwikee Labs will be jointly located in downtown Toronto and at Kwikee's global headquarters in Peoria, Illinois.
"We believe adding a nimble, dedicated team focused on scalable and flexible product-data innovation further solidifies Kwikee's role as a valued e-commerce partner for brands and retailers," said Rob McCarthy, CMO and president of digital for sgsco, Kwikee's parent company. "Ultimately, our goal is to enhance sales of our clients' brands and work with our retail partners to improve enterprise operations and ensure the optimal shopping environment for their customers, thus creating a synchronized marketplace between the physical and digital shelves."
Kwikee Labs will feature an accomplished team of software-development veterans with experience in artificial intelligence and machine learning as well as digital strategy, innovation, marketing and global technology platforms for retail and consumer product companies. The team members have all demonstrated a proven ability to solve problems by combining technology and ingenuity. The lab will be focused on research into AI technologies and how they can be applied to improve e-commerce.
The addition of the Kwikee Labs team follows multiple updates and improvements made to the Kwikee platform to further enhance functionality for manufacturers and retailers. These updates allow manufacturers to centralize, update and control all brand assets within Kwikee for content visibility, enhancement and distribution. Retailers can instantly obtain free and accurate brand assets and customized content.
"The platform updates, combined with the dedicated Kwikee Labs team and sgsco resources, help our clients and their retailers accurately and successfully respond to customers' expectations across the widest range of channels," said McCarthy. "As the marketplace evolves, we'll continue to invest in our people and our platform to provide the kind of insight, innovation and solutions needed by brands and retailers today and in the future."
About Kwikee
Kwikee is a leading provider of scalable, integrated digital solutions that drive online sales through insights-driven e-commerce product content creation, management and distribution. Currently, more than 98 percent of the top retail, e-commerce, convenience, drugstore and wholesale companies have access to Kwikee images and data, which are provided to U.S. retail entities for use in physical and digital advertising, marketing, e-commerce, mobile and planogram applications. Kwikee works with a number of leading U.S. retailers to ensure they obtain the highest-quality and most up-to-date product-packaging content from more than 3,000 consumer packaged goods (CPG) manufacturers. Kwikee leverages the global content creation expertise of sgsco. To learn more, visit www.kwikee.com.
About sgsco
Sgsco is a global digital enterprise built to help brands win at the Moment of Sale™. With more than 70 years of expertise in end-to-end design-to-print graphics services, sgsco is a world leader in package design, digital art file creation, and image carrier production. As a global collective of teams, talent and expertise, sgsco provides tailored, innovative packaging solutions, production, printing and leading-edge technology for many of the world's top consumer packaged goods, pharma and retail brands. With 4,700 professionals worldwide, sgsco is well positioned to help clients navigate the increasingly fragmented sales and marketing environments for their brands. To learn more, visit www.sgsco.com.
For further information, contact:
Aimee DeVoll (314) 607-7023
[email protected]
SOURCE Kwikee
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