Krispy Kreme Names Vice President of U.S. Franchise Development

WINSTON-SALEM, N.C., Jan. 7, 2013 /PRNewswire/ -- Krispy Kreme Doughnuts, Inc. (NYSE:  KKD) announced today that Patricia Perry has joined the Company as its new Vice President of U.S. Franchise Development.  In this role, Perry will coordinate completion of the Company's domestic franchising plans and lead its domestic franchise recruiting efforts.  

"Patricia is an industry professional who brings current, relevant QSR franchise development skills to Krispy Kreme," said Cindy Bay, Senior Vice President, U.S. Operations and Franchising.  "We have expressed our intention to re-focus on domestic franchise growth at the appropriate time, and we are now ready to begin executing a focused strategy of franchise expansion in the United States."

Perry has 10 years of experience in multi-unit restaurant franchise marketing, business development and restaurant operations, having spent much of her career with Church's Chicken.  She also owned her own restaurant, Jasabar Southern Cuisine Restaurant.  As a former independent business owner, Perry has a unique understanding of what franchisees require in order to be successful.

"I am extremely excited to be joining the team at Krispy Kreme, especially at such an exciting time," Perry said.  "As one of the most recognizable brands in the world, I believe Krispy Kreme's U.S. franchising opportunities are enormous."

President and Chief Executive Officer James H. Morgan commented:  "The team we are building to grow our US franchise network is impressive.  Patricia brings current knowledge of the franchise development market, along with years of restaurant experience, to our group of professionals led by Cindy Bay, a 30 year QSR veteran.  We are delighted to have her join us."

Krispy Kreme currently has 238 shops in the U.S., 142 of which are franchised.

About Krispy Kreme
Krispy Kreme is a leading branded specialty retailer and wholesaler of premium quality sweet treats and complementary products, including its signature Original Glazed^® doughnut.  Headquartered in Winston-Salem, NC, the Company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937.  Today, Krispy Kreme shops can be found in over 730 locations in 21 countries around the world.  Connect with Krispy Kreme at www.krispykreme.com and on Facebook, Foursquare, Twitter and YouTube.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management.  These statements are not statements of historical fact.  Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements.  The words "believe," "may," "could," "will," "should," "would," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements.  Factors that could contribute to these differences include, but are not limited to:  the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our new domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; and increased costs or other effects of new government regulations relating to healthcare benefits.  These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results and developments to be materially different from those expressed or implied by any of these forward-looking statements.  New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company.  Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

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