Kretschmer Wheat Germ Helps Cut the Flab - Not the Flavor - in Time for Summer Slim Downs

TUKWILA, Wash., June 19, 2013 /PRNewswire/ -- As summer nears, Kretschmer Wheat Germ is the secret weapon for consumers looking to shape up their seasonal meals without depriving themselves of taste and nutrition. MyWheatGerm.com features a collection of healthy recipes and a new helpful Substitution Guide to show health-conscious consumers how to enjoy their favorite recipes like pizza, key lime pie and even burgers on the grill with reduced guilt and added nutrition by simply swapping wheat germ for ingredients like bread crumbs and flour.

"So often people make weight loss about deprivation and quickly fail because they are bored with their meal options," said Elizabeth Fassberg, MPH, RD, CDN and member of the Kretschmer Health and Wellness Advisory Team. "It's also really important to keep your nutrients up when cutting back calories, so low-calorie substitutions like wheat germ can give a recipe extra nutrients like vitamin E, the B vitamins, and folic acid, as well as fiber which can help with satiety."

To showcase how easy it is to upgrade any recipe into a more figure-friendly and healthier dish, Kretschmer is challenging consumers to crowd source the next recipe that should be amped up using this powerhouse ingredient. Starting today, fans can visit the Kretschmer Facebook page to vote for the summer recipe they'd most like to see transformed into a healthier dish featuring wheat germ. The winning recipe will be featured on the MyWheatGerm.com blog and anyone who votes will be entered to win a $250 gift card to Target stores. All entrants will also receive a coupon for $3 off a jar of Kretschmer Wheat Germ to try these summer recipes themselves.

Recognized as a top health food by the Mayo Clinic*, wheat germ is celebrated by health professionals for its diverse range of nutritional benefits. Aiding in everything from muscle function to red blood cell production to digestive tract health, wheat germ packs big benefits in a small, 50-calorie serving size. Wheat germ even supports a healthy nervous system which can lower anxiety levels and improve mood.

Kretschmer Wheat Germ comes in two varieties, Original Toasted and Honey Crunch, and retails for approximately $4.99. Kretschmer Wheat Germ is available for purchase in the cereal aisle at major grocers nationwide.

*Source: http://www.mayoclinic.com/health/health-foods/MY01108&slide=11

About Kretschmer Wheat Germ

An original superfood since 1936, Kretschmer Wheat Germ offers a satisfying and nutrient-dense addition to your favorite recipes. Produced in Manhattan, Kansas, Kretschmer Wheat Germ comes in two varieties, Kretschmer Original Toasted Wheat Germ and Kretschmer Honey Crunch Wheat Germ, and also offers a line of wheat bran, Kretschmer Toasted Wheat Bran. Kretschmer Wheat Germ is available in the cereal aisle of grocery stores throughout the U.S. and Canada. Visit Mywheatgerm.com and on social media on Facebook, www.Facebook.com/MyWheatGerm, Twitter, www.Twitter.com/MyWheatGerm and Pinterest, www.Pinterest.com/MyWheatGerm.

About Continental Mills

Continental Mills, Inc. manufactures and markets baking mix products for the food industry in the United States. The company offers prepared flour mixes and related products, which include pancake, biscuit, cake, and gourmet muffin mixes. Continental Mills offers leading brands including Krusteaz®, Ghirardelli® Baking Mixes, Kretschmer Wheat Germ and Alpine. The company was founded in 1932 and is based in Tukwila, Washington.

SOURCE Kretschmer Wheat Germ