Kraft Philadelphia® Cooking Creme Fights Chicken Fatigue

GLENVIEW, Ill., March 2, 2011 /PRNewswire/ -- Its insidious symptoms can crop up in kitchens at any time - boredom with current repertoire of chicken recipes, hearing cries of "chicken AGAIN?" from the family, and even fantasizing about other (tastier) dishes. The diagnosis: chicken fatigue. The cure? New Philadelphia® Cooking Creme, a spoonable, easy-to-blend creme that can be effortlessly stirred into skillets, casseroles and pasta. Seasoned with delicious combinations of savory herbs, cheeses and spices, Philadelphia Cooking Creme replaces bland ingredients such as condensed soup or sour cream to create rich and creamy chicken dishes that will "wow" the whole family.

"Chicken has always been an American dinnertime favorite because it's a budget-friendly, lean protein," says Howard Friedman, Senior Vice President of Marketing, Cheese and Dairy at Kraft Foods. "However, American mothers tell us they often fall into a rut cooking the same, routine chicken recipes night after night. With its smooth texture and distinctive flavors, Philadelphia Cooking Creme aims to cure chicken fatigue by transforming everyday chicken recipes into chef-inspired fare."

Available in four delicious varieties - Italian Cheese & Herb, Savory Garlic, Original and Santa Fe Blend, Philadelphia Cooking Creme makes cooking with Philly easier than ever, offering a dollop-able, creamy consistency that's simple to measure, mix and melt in all of your favorite dishes, ranging from chicken and rice skillets to zesty enchiladas.

"Philadelphia Cooking Creme is not only a quick and easy dinner solution, but is packed with the flavors needed to bring a delicious restaurant experience direct to your table," says Todd English, James Beard award-winning chef and TV personality.

Philadelphia Cooking Creme is packaged in rectangular, easy-to-open 10-ounce tubs and can be found in the cream cheese section at leading grocery stores nationwide in early 2011. For more information, visit www.cookphilly.com.

ABOUT KRAFT FOODS

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

SOURCE Kraft Foods

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