Kodak Innovation Illuminates the Path to Retail Profit In-Store and on the Web

ROCHESTER, N.Y., Oct. 13, 2011 /PRNewswire/ -- Eastman Kodak Company (NYSE: EK) is announcing enhancements to its KODAK Picture Kiosk software that allows consumers to use images from their own, as well as from their friends' shared photo albums on FACEBOOK (according to FACEBOOK privacy rules) and on imaging sites such as GOOGLE PICASA and KODAK Gallery, to create personalized premium photo products right at the KODAK Picture Kiosk.  The enhanced FACEBOOK application is the flagship feature of the new KODAK Picture Kiosk software version 5.0 currently being rolled out to retailers worldwide.

"With new applications and the continued explosion in online sharing, Kodak continues to advance what's possible at retail with breakthrough innovations like social network connectivity, transforming the photo retail experience," said Larry Trevarthen, vice president of worldwide marketing, Retail Systems Solutions, Eastman Kodak Company. "Kodak pioneered social connectivity at the photo kiosk and we continue innovate to meet consumers' evolving needs while also expanding profit potential for our retail customers."

Improved Photo Book Creation Tools

The new software suite also features KODAK SmartFit Technology, which automatically creates a photo book in seconds. SmartFit quickly organizes and places photos in a photo book template, then let's the consumer decide to print immediately or personalize the Photo Book layout further.  The new software also supports customizable captions and an improved photo book project preview that shows virtual pages displayed as they will appear in the actual book.

"Delivering a richer consumer experience is key to driving photo retail profit. These new enhancements offer consumers easier access to their images, better tools for creating personalized products, and more choice and convenience in how they order and receive products," added Trevarthen.

Additional KODAK Picture Kiosk Software 5.0 Features

The new software features several additional enhancements and new tools to align with evolving consumer demand and support new retail business opportunities, including:

• Extended KODAK Express Book Portfolio: Offers more consumer options for retail KODAK Photo Book creation including three preferred formats: Standard Single-Sided format, which features rich KODAK XTRALIFE Paper, a waterproof and stain-resistant laminated paper designed to last that provides Kodak-quality photographic detail; Standard Duplex format, which allows consumers to create beautiful, double-sided Photo Books; and Premium Duplex format, which delivers the best of both: the vibrant, borderless pages of KODAK XTRALIFE Photo Book Paper along with double-sided printing.
  • Includes output from the new KODAK D4000 Duplex Photo Printer, a flexible, compact double-sided printer capable of producing high-quality borderless premium photo products and the KODAK DL2100 Duplex Printer, which delivers the unique combination of Kodak-quality prints and high-speed performance while minimizing capital investment.
  • The streamlined workflows include separate Photo Book creation settings for Duplex Photo Books that allow the operator to customize specific binding edge, cover picture dimensions and maximum page parameters.
• Enhanced Designs: Stylish new background designs, including portrait and square designs, to improve customization and align with design trends and consumer preferences. KODAK Photo Book sizes now include: English inch: 6x8, 8x8, 8x10 and 8x12 (Landscape); 10x8 and 12x8 (Portrait); Metric cm: 15x20, 20x20, 20x25 and 20x30.5 (Landscape); 25x20 and 30.5x20 (Portrait).
• KODAK Archive DVD support: Media storage solution that offers a convenient way for consumers to save and share photo files and digital videos, creating a safe back up of both original and edited files. With the tool, consumers can archive images from digital camera USB drives and memory cards as well as from social sharing sites such as FACEBOOK on a 4GB DVD, which can be viewed via personal computers, DVD players and at the KODAK Picture Kiosk.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit the newly redesigned http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

© Kodak 2011. KODAK, KODAK Adaptive Picture Exchange, KODAK Picture Kiosk, KODAK Create@Home, KODAK Personal Greetings, KODAK SmartFit, KODAK Archive DVD and KODAK Gallery are trademarks of Eastman Kodak Company.

All trademarks referenced herein are the property of their respective companies.

SOURCE Eastman Kodak Company

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED