Knorex Partners With Masso to Bring Precision Performance Marketing to Vietnam
SINGAPORE, Feb. 19, 2018 /PRNewswire/ -- Knorex, a leading provider of Precision Performance Marketing technology and solutions, today announced a partnership with the Masso Group, a leading marketing strategy consultancy in Vietnam who is at the forefront of introducing cutting-edge technology and solutions to their customers. Through this partnership, Masso will provide Precision Performance Marketing to advertisers in Vietnam by leveraging on the proprietary full-stack platform called Knorex XPO™.
The partnership expands and deepens the offering and services provided by Masso to include performance-driven marketing to its repertoire while equipping Masso's customers with a multitude of capabilities that focus on driving efficiency and effectiveness including programmatic creative at scale, cross-device and cross-channel targeting, real-time precision targeting and messaging via dynamic creative optimization (DCO), attribution modelling, contextual targeting and more, all powered by the full stack programmatic advertising XPO platform.
Advertisers worldwide are demanding a performance-driven approach when it comes to online advertising. Reducing and eliminating wastage while improving efficiency across channels and precision become an integral part of improving performance.
"We are thrilled to be working together with a forward-looking partner such as Masso to enable their customers with such capabilities to accomplish the kind of performance-boosting efficiency. With Masso's deep knowledge of the local market backed by close to two decades of experience serving customers in Vietnam, coupled with Knorex XPO and our team support, we look forward to developing the market and industry together to bring the ultimate benefits to advertisers," said Mr. Subramania Bhatt, Head of Revenue of Knorex.
Masso has begun to rollout the solution to existing customers. "Digital Performance Advertising has been used by many e-commerce companies in Vietnam. We have been educating the market on the efficacy of this technology and how it can improve the customer experience even for brand awareness campaigns. Early adopters like Sun Group, EVA AIR Vietnam have been reaping the benefits in boosting their advertising results, and we are gratified to know that we are able to deliver satisfying results to our clients. We are currently looking to expand our successful work and case studies to a larger group of clients, to bring to them the power of precision performance advertising," said Mr. James Nguyen, Executive Director of Masso Group.
About Knorex
Established in 2010, Knorex is a leading provider of Precision Performance Marketing technologies and solutions. The company provides performance-driven advertising technologies and services to the world's leading brands and agencies. Headquartered in Singapore, Knorex also has offices in Australia, China, India, Malaysia, Thailand and Vietnam.
Driven by a multi-dimensional data approach through its proprietary full-stack programmatic advertising platform — Knorex XPO™, Knorex deepens the way customers are engaged via sophisticated, dynamic and personalized marketing messaging delivered to the right audience at the right moment. Knorex offers the flexibility of self-service and fully managed service options to meet customers varying needs. To learn more about XPO and offering, visit https://knorex.com/.
About Masso
Masso Group has over 18 years' of experience in Marketing Strategy Consultancy. With the slogan "Your Branding Partner," Masso is a one-stop destination for branding, communications, marketing services and digital integration that help companies build and grow their brands equity, by providing strategic solutions. In 2015, Masso was the winner of Asia Award-Best Use of Content, and in 2016, the company was among the top 5 of Asia Integrated Media Campaigns, across Asean markets for IMC category. With extensive resources and many years of operational experience and excellence. Masso was selected as the Marketing service Agency for top MNC brands in Vietnam. Moreover, Masso covers the complete spectrum of Digital Communications by providing research, planning, and management of integrated digital campaigns that deliver effective results.
Media Contacts:
Knorex
Marco De Vivo
1(323) 208-0885
Website: https://knorex.com/
Masso Group
James Nguyen
(84)938838377
Website: http://www.massogroup.com
SOURCE Knorex
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