Kleenex Brand Continues Gesture of Care Movement with a Surprise Care Pack Delivery from Israel Idonije

DALLAS, March 6, 2013 /PRNewswire/ -- During what has been considered one of the worst cold and flu seasons in recent history, Kleenex brand, America's Softest Tissue^[1], is helping to share a little comfort with the third celebrity Kleenex Care Pack delivery, giving one unsuspecting Chicago nominee the surprise of her lifetime.

Israel Idonije, standout defensive lineman for the Chicago Bears, surprised Abby Owens of Edison Park this morning with a hand-delivered Kleenex Care Pack, complete with Kleenex Facial Tissue, lip balm, hand sanitizer and a plush blanket - all the essentials needed to help stay comfortable this cold and flu season.

"Giving back to the community is something that's very important to me, so I was thrilled when Kleenex brand invited me to be part of this great Care Pack initiative," said Idonije. "The unexpected gift of something as simple as facial tissue can have a huge impact, especially during cold and flu season. I encourage everyone to nominate a loved one on the Kleenex Facebook page to receive a Kleenex Care Pack delivery."

Abby Owens was nominated by her mom, Nancy, on the Kleenex Facebook page as part of the Care Sweepstakes. Abby recently moved from Iowa to Chicago and her mom thought she could use something special to help boost her spirits during her first winter in Chicago. Idonije, accompanied by Kleenex brand representatives, hand delivered the Kleenex Care Pack to her door. "I was speechless when Israel Idonije showed up at my door! I was feeling a bit under the weather and this totally changed my day. The Kleenex Care Pack delivery from Israel was such a nice surprise and definitely brought a smile to my face."

To nominate a friend for a future Care Pack delivery, visit Facebook.com/Kleenex. The last Kleenex Care Pack delivery in Chicago will occur on Sunday, March 10. The winner of each Care Pack delivery will be chosen at random from a list of nominations on the Kleenex Facebook page^[2].

Every year, more than 62 million cases of the common cold are reported in the United States, according to the National Institute of Allergy and Infectious Diseases. Kleenex brand knows that once consumers experience the softness of Kleenex brand tissues, they will be eager to share it with other cold and flu sufferers, friends and strangers alike, as a way to show they care. Bring home America's Softest Tissue and make the care complete. Together, we'll turn a seemingly-small gesture into something bigger, to make everyone feel better.

Kleenex brand is committed to building on the legacy of innovation and offering products that help consumers care for themselves and their families. Kimberly-Clark's passion for creating essentials for a better life has driven them to invent five of eight major consumer product categories in which they compete. Today, Kimberly-Clark and Kleenex brand continue driving category growth through new innovations like the introduction of Kleenex Cool Touch tissue and Kleenex Anti-Viral tissues. Their innovations will continue as they strive to become more responsive to their customers, shoppers and users' unmet and anticipated needs.

Visit www.kleenex.com for store locations and additional product information.

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trusts Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. Kimberly-Clark brands such as Kleenex, Scott, HUGGIES, Pull-Ups, Kotex and Depend, hold number one or two share positions in more than 80 countries. To keep up with the latest Kimberly-Clark news and to learn more about the company's 141-year history of innovation, visit www.kimberly-clark.com.

About The Israel Idonije Foundation
The Israel Idonije Foundation is a registered 501(c)3 non-profit organization started in 2007 by Israel Idonije. It is committed to inspiring underserved communities by providing programs focused on social and emotional life skills.  Israel Idonije, starting defensive end for the Chicago Bears, has had a lifelong commitment to service and has positively impacted the lives of those in the communities where he has lived.  TeamIIF's programs have benefited thousands of children in Chicago, Winnipeg and West Africa.  For more info see www.TeamIIF.org and follow @TeamIIF on Twitter or facebook.com/TeamIIF. 

[1] Comparing like national brand tissues.

[2] Available through 4/7/13 in select cities. Some restrictions apply. See website for details.

SOURCE Kleenex

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