KitchenAid to Share Center Stage With Celebrity Chefs at South Beach Wine & Food Festival

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Feb 27, 2012, 10:35 ET

BENTON HARBOR, Mich., Feb. 27, 2012 /PRNewswire/ -- KitchenAid is once again partnering with Food Network and Southern Wine and Spirits to showcase its products and the talents of top celebrity chefs to a live audience at the 11th annual Food Network South Beach Wine & Food Festival presented by FOOD & WINE. The Festival, scheduled for February 23-26, is expected to draw more than 50,000 attendees.

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Cooking demonstrations – all taking place on kitchen stages fully equipped with KitchenAid major appliances, small appliances and cooking tools – will feature such notables as Guy Fieri, Bobby Flay, Emeril Lagasse and Rachel Ray, among others.

Beyond the main cooking stages, KitchenAid will introduce a new mobile demonstration cart, which will make appearances at different locations within the Grand Tasting Village throughout the four-day event.

Attendees are encouraged to visit the cart early and often to view recipe demonstrations using various Stand Mixer attachments and the brand's recently-introduced hand blender. Attendees who check-in to the "KitchenAid Demonstration Cart" on FourSquare will be entered to win a special KitchenAid gift.

"There's no doubt the Festival will provide attendees with a memorable, star-studded experience," says Beth Robinson, senior manager of brand experience for KitchenAid. "And for KitchenAid, it's a great way to show and demonstrate everything we make for those who love cooking and being in the kitchen."

New KitchenAid products that will be used in chef demonstrations and displayed in the Festival's Grand Tasting Village include a 7-Quart KitchenAid® Stand Mixer, the largest, most powerful and best performing ever offered by the brand, as well as an impressive French Door Bottom Freezer Refrigerator. KitchenAid brand's newest color, Crystal Blue, will join Green Apple, Majestic Yellow, Tangerine and nearly 50 other hues available in various models of its food processors, hand blenders and other small appliances.

As in past years, KitchenAid will auction off Stand Mixers signed by celebrity chefs to raise funds and awareness for Cook for the Cure®, a partnership with Susan G. Komen for the Cure® that has raised more than $8 million for the cause over the past decade.

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. This year marks the brand's 10th anniversary of Cook for the Cure^®, a partnership with Susan G. Komen for the Cure^®that has raised over $8 million to help find a cure for breast cancer. In connection with the Cook for the Cure® program, KitchenAid will donate a minimum of $450,000 to Komen in 2011. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit www.KitchenAid.com or join us at http://facebook.com/KitchenAid and http://twitter.com/KitchenAidUSA.

The Food Network South Beach Wine & Food Festival presented by FOOD & WINE, is produced by Florida International University and Southern Wine & Spirits of Florida with the support of the Miami Beach Visitors & Convention Authority and the Miami-Dade County Department of Cultural Affairs.

For more information about the Festival, visit www.sobewineandfoodfest.com or call 877-762-3933. For more information about Florida International University visit www.fiu.edu, for the School of Hospitality and Tourism Management visit www.hospitality.fiu.edu and for more information about Southern Wine & Spirits visit www.southernwine.com.

SOURCE KitchenAid