King Digital Entertainment Continues to Lead Game Publishers in Most Popular and Most Played Mobile Games

While King Still Reigns, Mobidia's Mobile Usage Data Reveals its Decline as Supercell Usage Increases

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Jun 09, 2014, 07:30 ET

VANCOUVER, British Columbia, June 9, 2014 /PRNewswire/ -- Mobidia Technology, Inc., a leading provider of mobile analytics, today released new mobile data to offer insights into current usage of popular publishers' mobile games.

Percentage of U.S. Users Who Played Publishers' Games, May 2014. (Source: Mobidia Technology, Inc.) (PRNewsFoto/Mobidia Technology, Inc.)

Aggregate Time Spent Using Publishers' Apps, U.S., January through May 2014. (Source: Mobidia Technology, Inc.) (PRNewsFoto/Mobidia Technology, Inc.)

In the hits-driven mobile gaming business, Mobidia's research shows that King Digital Entertainment continues to leverage its widely popular Candy Crush app to drive the highest game usage among the top mobile game publishers. In general, Mobidia's data reveals that most of the top game publishers enjoy relatively high usage and engagement metrics among smartphone users compared to other popular mobile applications, but King's Candy Crush has driven usage of King games to a level far exceeding that of its closest competitors. However, trends in 2014 also suggest that usage of King games may be declining as usage of new games from other publishers, such as Supercell, increases.

From a sample of millions of global iOS and Android smartphone users, Mobidia's usage data provide the following insights:

In May 2014, over 20 percent of U.S. users played a King game at least once.
Over 10 percent of U.S. users played Zynga and Supercell games in May 2014.
Among U.S. Android users, King games drove the most aggregate minutes spent in game play from January through May 2014, more than two times that of Supercell or Zynga.
Aggregate minutes of use of King games among U.S. Android users steadily declined in the first five months of 2014, while minutes of use of Supercell games increased over the same period.

"Games drive significant revenue and above-average usage within the mobile app industry," said Chris Hill, vice president of marketing at Mobidia. "To really understand which ones are valued and played, and where the trends are heading, it is critical to look at metrics beyond simple downloads and installs. Mobidia's data, which provides insights on actual engagement and usage, is the only way to truly understand this market."

With a set of data provided by millions of smartphone users around the world, Mobidia is able to provide game publishers or those interested in mobile game and application popularity with detailed information into specific application usage. The data offers insights into application penetration, engagement and usage in minutes and unique sessions in more than 50 different countries.

A comprehensive analysis of global mobile gaming application usage was released earlier in the year and is available as a white paper at Mobidia.

About Mobidia Technology, Inc.

Mobidia is a leading mobile analytics provider with the largest global sample of smartphone and tablet users. Mobidia's mobile analytics and metrics platform provides unique insights into usage trends on mobile applications and mobile networks that far exceed insights developed with download or ranking data. Real usage from real users on both cellular and Wi-Fi networks provides a comprehensive and unique understanding of what people do and value in the mobile world.

Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S., Europe and Asia. For more information, visit www.mobidia.com or call 1-604-304-8640.

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SOURCE Mobidia Technology, Inc.