Kimberly-Clark Teams Up With CheckPoints for Cars 2 Promotion at Walmart

Mobile application makes it easy for shoppers to check-in at Walmart, engage with K-C products at the shelf and receive Cars 2 merchandise

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Kimberly-Clark

Jun 22, 2011, 10:16 ET

DALLAS, June 22, 2011 /PRNewswire/ -- Just in time for this weekend's release of Disney Pixar's Cars 2 movie, Kimberly-Clark announced today that it will use CheckPoints LLC's mobile shopping app to help drive shoppers into Walmart stores and engage them with its brands as part of an integrated commercial program linked to the upcoming release of Disney Pixar's Cars 2.

The mobile app makes it easy for Walmart shoppers to learn about the promotion featured on specially marked K-C products and claim Cars 2 points good toward merchandise rewards selected from the promotion's Cars 2 catalog. For more information on the Kimberly-Clark program visit www.kimberly-clark.com/CARS2.

Here's how the Kimberly-Clark/CheckPoints partnership works:

When a shopper enters a Walmart location and "checks in" via CheckPoints' app, they are directed to find Kimberly-Clark products carrying Cars 2 promotional stickers, which include Kleenex facial tissue, Pull-Ups training pants, Viva paper towels, Scott paper towels, Cottonelle bath tissue and Huggies diapers and wipes.
After scanning the package barcode with their smartphones, shoppers immediately learn of available Cars 2 premium rewards.
The more Kimberly-Clark products shoppers buy the more credits they can redeem for premium Cars 2 items, such as die-cast Cars 2 vehicles or Cars 2 movie tickets. The more products purchased, the higher the rewards.

"Kimberly-Clark is using innovative marketing to engage shoppers with our brands and incentivize them to add more K-C products to their shopping baskets," said Richard Moulton, Director of Shopper Marketing at Kimberly-Clark. "CheckPoints' mobile shopping app offers us an easy way to reach consumers on the go, encourage them to check out the Cars 2 promotion this summer, and stock up on our leading brands at Walmart. We will offer interesting content, fun games and premium Cars 2 rewards right in the palms of their hands."

"We are thrilled to partner with Kimberly-Clark and offer them high ROI mobile marketing to drive consumers to their products and speak to them with their brand in hand. In today's noisy marketplace, companies are constantly looking for the upper hand to make their products stand out -- and in 6 months, we've shown that we are the top mobile application to drive foot traffic to specific products and engage consumers at the point of purchase decision," said CheckPoints co-founder and President Todd Dipaola. "With CheckPoints, we're creating 'virtual endcaps' for clients, in any store their product is sold in America."

About CheckPoints

CheckPoints is a mobile shopping app that instantly rewards shoppers for engaging with products at any store they are sold. Shoppers collect points while unlocking bonuses and interactive content as they scan featured items. CheckPoints can be redeemed right on the phone for rewards like gift cards, airline miles, and gadgets. It's The App That Pays You Back™. CheckPoints app is available for free download from the Apple App Store and Android Market. CheckPoints is based in Venice, Calf.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 139-year history of innovation, visit www.kimberly-clark.com.

SOURCE Kimberly-Clark