Kim Kardashian Opens New Charmin® Restrooms Location in the Heart of New York City

NEW YORK, Nov. 23, 2010 /PRNewswire/ -- Today, Procter & Gamble (NYSE: PG) Charmin® Restrooms return to Times Square for the fifth consecutive year, giving holiday visitors and local New Yorkers a free, clean and family-friendly place to "enjoy the go" during this busy time of year.  To launch the 2010 Restrooms, Charmin is calling on one of the newest New Yorkers, Kim Kardashian, to reveal its new location at 142 West 42nd Street, and this year's themed bathroom stalls representing iconic U.S. locations, as part of the first-ever Charmin Go Nation national competition.

"With my recent transition to New York, I've been checking out all the gifts the City has to offer visitors and New Yorkers alike," says Kardashian. "During the holiday shopping season, I'm happy to join Charmin as they give the gift of the Restrooms near Times Square."

More than 1.5 million people from 100 countries and all 50 states have visited the Restrooms since they launched in 2006.  This year, the facilities are moving to a new spot near Times Square and will feature 15 plush, deluxe, ADA-compliant, family-friendly and fully staffed restrooms that offer a highly engaging and interactive Charmin experience.  Attendants are on staff to clean each stall after every use, and families will also be entertained by fun, interactive activities.  

Additional luxuries include a baby changing station, comfortable lounge areas, and perennial favorites: the over-sized toilet photo op and the potty dance stage. New to the Restrooms will be a giant smartphone-inspired video display and a social media kiosk area.

"The holidays are a time to give back. We are happy to not only provide an incredible bathroom experience where everyone can 'enjoy the go,' but also give a deserving person a great job opportunity near the heart of one of the best cities in the world," said Charmin brand manager, Jacques Hagopian.

This year, Charmin launched a nationwide job search for someone to fill the position of Charmin's King or Queen of the Throne and earn a royal stipend of $50,000.  The Charmin Go Nation King or Queen will preside over the Charmin Restrooms for the last few days of 2010, welcoming visitors and their families.

The Charmin Restrooms are located at 142 West 42nd Street in Times Square between 6th and 7th Avenues and will be open to the public seven days a week from 10:00a.m. – 9:00p.m. beginning November 22 through December 31.  They will be open all day on Thanksgiving Day, until 6p.m. on Christmas Eve and until 3p.m. on New Year's Eve and closed on Christmas Day.

Also coming soon -- you can help P&G's Duracell brand power in the New Year at the Duracell Smart Power Lab in Times Square. Follow Duracell on Facebook at www.facebook.com/duracell for more details.

For more information about the Charmin Restrooms, visit EnjoytheGo.com.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years.  In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes.  For more information on Charmin, visit http://www.charmin.com/.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world.  The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide.  Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Charmin; Procter & Gamble