Kids II, Inc. Initiates Legal Action Against Baby Trend, Inc.

ATLANTA, Feb. 18, 2011 /PRNewswire/ -- Today Kids II, Inc. announced they filed legal action on February 15, 2011 in the United States Bankruptcy Court for the Central District of California against Baby Trend, Inc. for a number of intellectual property violations. Specifically, the Complaint alleges that Baby Trend has infringed and diluted the trade dress of Kids II's Bright Starts™ Comfort & Harmony™ Sweet Splendor Bouncer and has infringed Kids II's copyright on its instruction manual for its Bright Starts™ Pretty in Pink™ Melodies Bouncer.  The Complaint requests injunctive relief as well as monetary damages.  

"At Kids II, we invest heavily in new innovations and technology for every single one of our products," said Ryan Gunnigle, President and CEO of Kids II, Inc. "As a result we will always vigorously protect our intellectual property in order to safeguard our business. Baby Trend's infringement of Kids II's intellectual property has resulted in consumer confusion, tarnishment of the Bright Starts™ brand and a significant monetary loss for our company."

Baby Trend has several pending lawsuits filed against it, including, but not limited to, a patent infringement lawsuit filed by Graco.  Baby Trend filed for Chapter 11 bankruptcy in 2009, citing a wrongful termination judgment of $8 million owed to a former employee.

About Kids II, Inc.

One of the world's fastest growing infant products companies, Kids II has been reinventing baby toys and gear for 40 years and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name.  Kids II also holds the license to design and manufacture products for Baby Einstein™. The company's award-winning products have revolutionized the industry time and time again.  Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong, Japan and Mexico. Visit www.kidsii.com  

SOURCE Kids II, Inc.