KidKritics.com Retains TransMedia Group To Publicize Its Seal Alerting Parents to Wholesome Food and Beverages Kids Actually Like

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Jun 02, 2014, 07:30 ET

BOCA RATON, Fla., June 2, 2014 /PRNewswire/ -- TransMedia Group (http://www.TransMediaGroup.com/) will develop and implement a national public relations campaign for Kid Kritics (http://www.KidKritics.com), an organization dedicated to facilitating positive change in the diets of children by collaborating with brands and placing a seal of approval on products that both met ingredient standards and pass kids' taste tests.

"TransMedia gets it," said Ellen Briggs, Founder and President of Family Food Experts, home of the 'Kid Kritics Approved' program. "They understand the value of our mission: to provide healthier food solutions kids love to eat so they can become the best they can be!"

TransMedia Group will generate publicity for the organization's innovative program aimed at attracting print and broadcast media coverage to educate parents and food and beverage companies about what the Kid Kritics seal represents.

"Most parents want to nourish their children appropriately, but are struggling to make sure they are making the right choices in foods for their children," said Carolina Jantac, MS, RD, LD, and spokesperson for Kid Kritics. "Our 'Kid Kritics Approved' seal on product packages gives parents the reassurance that not only was the product evaluated by a registered dietitian and passed the ingredients' guidelines, but were taste tested and approved by children!"

TransMedia plans to facilitate a synergistic collaboration with other youth and food-oriented organizations, and will target major retailers for using shelf-talkers as a credible sign to parents that products are 'Kid Kritics Approved.'

"With their in-depth resources of professional media, business and promotion experts, we are confident in the process they are organizing for us," said Briggs, author of Are Your Kids Running on Empty? "Our mission is now their mission. We are in the best of hands."

TransMedia Group has successfully brought both local and national exposure to many organizations, foundations and businesses, such as SNO Iceland Glacier Water, The Multiple Sclerosis Foundation and Wellness & Hormone Centers of America.

Media contact: Monika Amar 561-750-9800 x2300; [email protected]

SOURCE TransMedia Group