Ken's Foods Debuts Antidote to "Cheater Packs"

MARLBOROUGH, Mass., April 5, 2011 /PRNewswire/ -- Consumer reporters and advocates have been decrying the proliferation of "Cheater Packs"—the repackaging of various consumer goods where purchasers receive less product for the same price. Recently, New York Times reporters Stephanie Clifford and Catherine Rampell reported this propagation of less for more, explaining that, "Trying to keep customers from feeling cheated, some companies are introducing new containers that, they say, have terrific advantages — and just happen to contain less product."(http://www.nytimes.com/2011/03/29/business/29shrink.html?_r=1)

(Photo: http://photos.prnewswire.com/prnh/20110405/NE77526 )

Now, Ken's Foods (www.kensfoods.com), the maker of Ken's salad dressings, has developed the antidote to the cheater packs!  Ken's new 9oz. salad dressing bottle replaces their existing 8oz. bottle, but they are maintaining the same price.  In addition, the new bottle is light weight and made of an eco-friendly recyclable plastic, so Ken's salad dressing is greener, but not leaner!

"We held focus groups with our end users," said Bob Merchant, Chief Operating Officer of Ken's Foods.  "They made it clear that they prefer plastic bottles over glass, and Ken's listens to consumers."

The new 9oz. bottle at the 8oz. price actually gives the consumer 12.5% more dressing for their money.  26 varieties of Ken's salad dressings will be "dressed up" in the updated bottles; including their signature Ken's Italian.

In addition to the new plastic container, this  change at Ken's Foods also reduces Ken's transportation carbon footprint.  Since PET is 50% lighter than glass, Ken's Foods can actually put 50% more product on its truck, per delivery load.

About Ken's Foods

It all started back in 1941, when Ken and Florence Hanna decided to open Ken's Steak House in Framingham, Massachusetts.

According to Ken, "It got to the point where our salads were probably more popular than our steaks. And pretty soon people were asking why I didn't put the salad dressing in a bottle and sell it."  Friends of Ken--Frank and Louise Crowley--did exactly that, and an entire company was born.  Today the company has plant operations in Marlborough, Massachusetts, McDonough, Georgia, and Las Vegas, Nevada.

Ken's is still a family owned and operated business which, between its Retail Grocery Products and Food Service divisions, produces and packages over 2500 varieties of dressings and sauces.

"When it comes to business, many say there's no such thing as a recipe for success.  At Ken's, we happen to disagree."

SOURCE Ken's Foods

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