Kelly Kennedy Joins Jigsaw as Vice President of Enterprise Sales and Alliances

SAN MATEO, Calif., April 5 /PRNewswire/ -- Jigsaw, the leader in data as a service (DaaS), today announced Kelly Kennedy has joined the company as vice president of Enterprise Sales and Alliances. Kennedy, a recognized executive business development leader for complex, high-profile direct and database marketing customers, will help accelerate enterprise adoption of the company's breakthrough cloud-based data management solutions.

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Before Jigsaw, Kennedy spent seven years at Merkle, an industry leading database marketing agency. During her tenure at Merkle, Kennedy developed the agency's sales and marketing strategy, launched the company's first vertical sales initiative across financial services, multi-channel retail and not-for-profit, and consistently delivered record sales and revenue. Kennedy also spent 14 years at Harland Company, where she ran sales and marketing for the direct marketing and investment services division focusing on large financial services firms.

"Jigsaw has experienced significant growth as a disruptor in the data industry," said Kevin Akeroyd, COO, Jigsaw. "We are committed to hiring leaders with deep expertise in developing and bringing to market technology solutions that solve the needs of marketers in a rapidly changing environment. We look forward to capitalizing on Kelly's successful track record and leveraging her unique insights."

"Jigsaw provides tremendous value to its clients and I have long been a champion of its products and services," said Kelly Kennedy, vice president of Enterprise Sales and Alliances, Jigsaw. "I am thrilled to be a part of the team and use my experience of working with emerging businesses to further grow Jigsaw's business and fuel the company's data innovation."

The company's flagship offering, Jigsaw Data Fusion, was launched in April 2009 and quickly gained traction by solving the problem of stale B2B data in CRM systems: on average, 80% of records in most CRM systems are incorrect or incomplete, while incurring a 30% per year decay rate. Jigsaw Data Fusion is the first cloud-based, automated system for acquiring and managing B2B data. It has transformed the way companies acquire and manage their prospect and customer records in the same way the subscription-based software-as-a-service (SaaS) model transformed the way companies buy and use software.

About Jigsaw

Jigsaw (www.jigsaw.com) is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to- business community of one million members. Jigsaw gives individuals and companies access to contact information for 21 million business people and profiles of 3 million companies. In addition to delivering low-cost and easy access to high-value business information for sales, marketing, recruiting and customer service, Jigsaw provides data as a service (DaaS) through a variety of cloud-based data acquisition and management services. Founded in 2004, Jigsaw is located in San Mateo, Calif. and funded by Austin Ventures, El Dorado Ventures, and Norwest Venture Partners.

SOURCE Jigsaw