Kellogg School of Management Faculty Available to Discuss Super Bowl XLV Ads

What:

The Kellogg School of Management at Northwestern University will conduct its seventh annual Kellogg School Super Bowl Advertising Review Feb. 6.  Marketing faculty and students will convene in Evanston, Ill. to watch the event, rate the advertisers using a set of academic criteria known as ADPLAN and produce a final ranking of the most – and least – successful advertisers.  Leading up to Super Bowl XLV, Professors Tim Calkins and Derek Rucker are available to discuss advertising trends, strategies and predictions related to this year's big game, including:

• What qualities are essential in producing an effective Super Bowl ad?
• What are the big advertising trends for the 2011 Super Bowl? What changes can viewers expect this year as compared to previous years?  
• How does Super Bowl advertising reflect the health of the American economy?
• How will digital advertising and social media bring out innovation for brands?

Who:

Kellogg School of Management Professor Tim Calkins leads the Review. A clinical professor of marketing at the Kellogg School since 1998, Calkins teaches courses in marketing strategy and acts as co-academic director of the school's branding program.

Professor Derek D. Rucker, who also leads the Review, is an associate professor of marketing at the Kellogg School of Management. Professor Rucker's primary research focuses on the study of attitudes, persuasion, and social influence. A Kellogg School faculty member since 2005, Rucker has been published in a number of academic journals and is the co-director of the school's Center for Global Marketing Practice.

Professors Calkins and Rucker will continue to blog about Super Bowl advertising, offering insightful commentary on an ongoing basis. Please visit the blog at http://kelloggsuperbowlreview.wordpress.com.

When:

Professors Calkins and Rucker are available for interviews in the weeks leading up to the Super Bowl. They are also available the day of the game, Sunday, February 6, 2011, and all day on Monday, February 7, 2011 for interviews via e-mail, phone or in-person.

More info:

To schedule an interview or learn more about Professor Calkins, Professor Rucker and the Kellogg Super Bowl Advertising Review, contact Aaron Mays or Betsy Berger at the contact information below.  To learn more, visit http://www.kellogg.northwestern.edu/news/superbowl/.

MEDIA CONTACTS:

Kellogg School of Management at Northwestern University

Aaron Mays

Betsy Berger

Office:  847-491-2112

Office: 847-467-3108

Mobile: 773-344-2331

Mobile: 847-308-1762

[email protected]

[email protected]