Keebler™ and M&M'S® Unite for An Irresistible Addition to the Cookie Aisle

BATTLE CREEK, Mich., Feb. 26, 2014 /PRNewswire/ -- Just in time for the sweetest month of the year, Keebler and Mars, Inc. whose M&M'S® Brand is one of America's most beloved chocolate candies are teaming up. They're unveiling three irresistible cookies filled with M&M'S®; the new cookie line-up will be featured in stores nationwide, with the first roll-out scheduled for late February 2014.

"Keebler fans expect the tastiest cookies from the Keebler elves. The colorful fun and 100 percent real chocolate of M&M'S® adds yet another magical and great-tasting touch to our Chips Deluxe cookies," said Brad Goist, vice president and general manager of Kellogg's Snacks.

The new additions to the cookie kingdom include Chips Deluxe® Rainbow Chocolate Chip Mini Cookies with Mini M&M'S®, which will make their first appearance in stores late February. These cookies will feature miniature M&M'S® and come in varying pouch sizes, including 12- and 30-count packs ranging from $1.49 to $10.99. Full-sized M&M'S® can be found in the new Chips Deluxe® Triple Chocolate Chip Cookies with M&M'S® and Chips Deluxe® Rainbow™ Chocolate Chip Cookies with M&M'S; these treats will be available beginning late March for $3.69 each.

For more information about the new Keebler cookies, visit www.keebler.com.

Suggested Tweets:

• Click to Tweet: The magic of M&M'S® is coming to Keebler cookies! Find out why cookies are #betterwithmms
• Click to Tweet: Keebler elves have been busy making cookies #betterwithmms. Experience the magic when you find Chips Deluxe with M&M'S®

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative,  we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

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SOURCE Keebler