Keds® Unveils New Limited Edition Sneaker Collection In Celebration Of Taylor Swift's 'The 1989 World Tour'

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Apr 08, 2015, 09:30 ET

LEXINGTON, Mass., April 8, 2015 /PRNewswire/ -- Keds® is kicking off its participation as an official tour sponsor of Taylor Swift's The 1989 World Tour with a new collection of limited edition sneakers guaranteed to complete the perfect concert look. To commemorate tour stops in North America, Europe, and Japan, Keds is releasing three different styles of the Tour Shoe that feature the city names of each tour stop in a neon sign design with pops of electric color against a navy background.

In addition, the 1989 Champion and 1989 Double Decker Slip-On take center stage with an airy and bright seagull print in sky blue accentuated by an embroidered "1989" detail on the heel, inspired by the cover art from Taylor's critically acclaimed and record breaking album, 1989. Finishing touches for all styles include laces and trim in coordinating colors, and an exclusive collectible charm.

"Keds is thrilled to be supporting The 1989 World Tour, and we can't wait to meet fans around the globe," said Chris Lindner, president, Keds. "The sneakers are a unique and fun memento of the concert experience, and are the perfect way to top off concert looks while dancing the night away." The sneakers will be available on Keds.com/1989, select retailers globally, and at TaylorSwift.com starting in May. Throughout the length of the tour, Keds will also run a series of giveaways and in-venue activations. Follow @Keds on their Twitter and Instagram accounts for tour updates and information on how to get in on the action.

About Keds®
In 1916 Keds® redefined footwear with the introduction of the Champion sneaker. The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds® is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave. Committed to inspiring bravery and encouraging girls to achieve their dreams, Keds® launched The Brave Life Project™, a program dedicated to providing resources and grants to fund girls' aspirations. For more information, please visit Keds.com. Keds® is a division of Wolverine Worldwide, the world's leading maker of casual, work, outdoor, athletic and children's footwear.

About Taylor Swift
Taylor Swift is the only artist in history to have three albums selling over one million copies in their first week of release (2010's Speak Now, 2012's RED and 2014's 1989), is the all-time leader on RIAA's digital singles chart, the only artist to have two singles hit No. 1 on Billboards HOT 100 Chart in 2014 AND 1989 was the highest selling album of 2014, to date selling over seven million albums worldwide. Taylor, a seven-time GRAMMY winner, is a singer, songwriter and the youngest winner in history of the music industry's highest honor, the GRAMMY Award for Album of the Year and the inaugural recipient of AMA's Dick Clark Award for Excellence. She is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 in the U.S. with three consecutive studio albums. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice, Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year. Taylor has career record sales of over 40 million albums and more than 130 million song downloads worldwide, and has had singles top the pop and country radio charts around the globe. 1989 sold almost 1.3 million copies in the U.S. in its first week making it the highest selling album release since 2002 and the only album to go platinum in 2014, topping Billboard's Top 200 charts and iTunes' sales charts in 97 countries on its release. 1989 has sold seven million copies globally and continues to top Billboard Top 200. Her current No. 1 single, "Style," is the third consecutive chart-topping release from 1989.