KCSA Selects Engagement Labs' eValue™ Tool for Social Media Scoring and Benchmarking

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May 04, 2015, 08:30 ET

NEW YORK, May 4, 2015 /PRNewswire/ -- KCSA Strategic Communications has selected Engagement Labs' (TSX V.EL) eValue analytics tool to provide clients and prospects with valuable insight into how their social media strategy is performing in general and against a competitive set. KCSA provides a full suite of integrated communications services including public relations, investor relations and social media content creation and dissemination.

"KCSA works with every size and type of company there is, and all of them want to understand, in a simple form, how they are 'doing' compared to their peers on social media. The eValue tool boils down thousands of different social media derived data points into a single number that is easy to explain and easy to understand," said Lewis Goldberg, Managing Partner at KCSA. "Current clients love the eValue metrics and we have successfully used this tool to help win business. We believe that being the first PR/IR firm in New York City to subscribe to eValue is a competitive differentiator for KCSA."

The eValue tool allows for a more in depth social media analysis by measuring brands' performance based on over 200 metrics and key performance indicators (KPIs). The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network. Impact is the unique reach content receives on a specific social network. Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users, providing insight into their community interaction strategy. Today, eValue measures more than 75,000 brands and that number is growing daily.

"KCSA is a forward thinking communications firm that clearly saw the strategic value that eValue brings to their social media practice. Globally, social media usage amongst consumers is rapidly increasing. As a result, brands are establishing structured teams dedicated to their social media accounts. They are increasing the budgets behind their social media efforts and developing integrated strategies to increase brand awareness, drive sales and engage with multiple audiences. However, there has been no true standard or metric to help them place value on their efforts and measure them against their peers until eValue," said Bryan Singer, CEO of Engagement Labs. "For agencies like KCSA, eValue can be used to defend budgets, determine ROI and differentiate clients from their peers, which is a powerful opportunity."

About KCSA Strategic Communications
KCSA is a fully-integrated communications agency specializing in public relations, investor relations, social media and marketing with expertise in financial and professional services, technology, healthcare, media, energy and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references. For more information, please visit us at www.kcsa.com, at our blog or on Twitter.

About Engagement Labs
Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com

SOURCE KCSA Strategic Communications