Kay® Jewelers Open Hearts Valentine's Day Event Offers Customers a Chance to Win a Trip for Two to Paris, the City of Romance

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Feb 07, 2013, 12:12 ET

AKRON, Ohio, Feb. 7, 2013 /PRNewswire/ -- To celebrate the upcoming holiday, Kay® Jewelers, the number one specialty jewelry brand in the U.S., is giving away a romantic trip for two to Paris and beautiful Open Hearts by Jane Seymour® jewelry prizes as part of its Open Hearts Valentine's Day Event. From now through February 14, consumers can enter the sweepstakes and share a special holiday message by sending an Open Hearts Valentine's Day e-card to anyone.

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Kay has utilized its many platforms, including in-store, online, social media and mobile, to make it even more convenient for customers by bringing options to them however they choose to participate. Consumers can enter the sweepstakes by scanning the QR code in Kay catalogs, in-store displays or direct mail pieces, visiting the promotion micro-site at http://www.KayOpenHeartsEvent.com/, "liking" Kay Jewelers on Facebook (www.facebook.com/KayJewelers) or texting KAY to 63784.

Customers can earn even more chances to win via social media. Participants can earn additional daily entries for the grand prize trip to Paris (up to 25 total) and weekly entries for the Open Hearts by Jane Seymour® jewelry prize drawings by inviting their friends to enter the sweepstakes on Facebook. While not eligible for the grand prize, Twitter users can earn entries to the weekly jewelry prize drawings by using the dedicated hashtag, #OpenHeartsSweeps, and tweeting to @KayJewelers.

"We are excited to offer the Open Hearts Valentine's Day Event as another way to interact with our customers, thank them for their loyalty and celebrate the holiday all in one," said Mark Light, president and chief executive officer, Kay Jewelers. "The Open Hearts by Jane Seymour® collection offers the perfect way to reflect the love you feel for that special someone in your life – from your sweetheart to your best friend to your favorite family member."

There is no purchase necessary to enter, and the sweepstakes ends February 14, 2013.
For more information on the Open Hearts Valentine's Day Event, visit: http://www.kayopenheartsevent.com/ or https://apps.facebook.com/OpenHearts.

About Kay® Jewelers

Kay Jewelers, the number one specialty jewelry brand in the U.S., is conveniently located in malls and off-mall shopping centers across the country. Akron, Ohio-based Sterling Jewelers Inc., parent company of Kay Jewelers, operates 1,337 stores in all 50 states and employs more than 17,000 team members. Sterling is a subsidiary of the Bermuda-domiciled Signet Jewelers Limited, the largest specialty retailer jeweler in the US and the UK. For a Kay Jewelers location nearest you, call 1-800-681-8796 or visit kay.com.