Kathy Ireland Concept To Bring Insurance Promotion To National Home And Garden Shows Previously Devoted To Home Furnishings; Innovation Part Of New Association As "Dream Ambassador" For American Family Insurance

News provided by

Feb 01, 2017, 05:46 ET

MADISON, Wis., Feb. 1, 2017 /PRNewswire/ -- A flair for innovation which has played a major role to Kathy Ireland's rise to the top of the lifestyle design field will now introduce the promotion of home insurance policies to the major home expos where a variety of her 17,000+ products are showcased, through kiWW's partnership with EXPO Marketing. The latest stems from her association as Dream Ambassador for American Family Insurance, and will kick off in thirteen home show expositions across the United States in 2017 and include such cities as Indianapolis, Minneapolis, Ohio, Seattle, Phoenix and Peoria. (To view full schedule of shows, please click HERE). Ms. Ireland will be making an appearance at the upcoming Cleveland "Great Big" Home and Garden Show on Saturday, February 4^th at 1 p.m. where she will be giving a talk on Disruptive Entrepreneurship.

Kathy Ireland, CEO and Chief Designer, kathy ireland(R) Worldwide, with American Family Insurance's Dwayne Maddox, Director of Advertising, Telisa Yancy, Chief Marketing Officer, Jack Salzwedel, Chairman and CEO, and Michael Riggs, Regional Sales Director.

Developing new ways of marketing has been a hallmark of the design and marketing entrepreneur's raising of her kathy ireland® Worldwide firm to its current annual gross of over $2.6 Billion, as reported by Forbes Magazine, and to the #17 position in Licensing Global's annual list of the most powerful brands internationally. Ireland based the new idea on the fact that people who proudly furnish their homes look to insure possessions close to their heart from fire, flood and other disasters. She will be promoting the American Family Insurance policies which she deems most protective of her loyal product customers at her exhibits, which will include five of the lines in which her firm is partnered with and for which she is lead designer.

"We can think of no more powerful dreamer and partner that embodies the positive judgment and presentation of our brand than Kathy Ireland whose millions of customers follow her from one product area to the next because they trust the beauty, durability and cost aspects of the possessions Kathy has brought into their lives and homes," states Dwayne Maddox, American Family Insurance Director of Advertising. "Kathy has predicated all of her product on kiWW's expressed dedication to 'solutions for families, especially busy moms' and has delivered that in virtually all fields of lifestyle."

Some of the kiWW® product lines which will join American Family Insurance in the entrepreneur/designer/marketer displays in upcoming shows include: Console Table and End Table from the Michael Amini Biscayne West Collection as well as Michael Amini Ottomans from the Studio Collection; rugs from kathy ireland® Home by Nourison Rugs; lighting fixtures from kathy ireland® Home by Pacific Coast Lighting; as well as a kitchen cart from kathy ireland® Designs Acafe® (A&B Home).

In each city, American Family Insurance will hold a contest, with the winner receiving a home design consultation with Kathy Ireland, products from kathy ireland® collections as well as a complete Ring Video Doorbell security system. To learn more about the contest please click HERE and HERE.

SOURCE American Family Insurance