Karmaloop Expands Partnership with Vcare to Deliver Killer Customer Service

BOSTON, April 3, 2014 /PRNewswire/ -- Global streetwear fashion retailer Karmaloop has expanded its partnership with Vcare Technology (vcaretec.com), a Mount Laurel, NJ-based customer contact center firm that focuses on creating and building customer loyalty. To support the new demand, Vcare has hired Karmaloop's customers as service reps as part of its strategy to build on Karmaloop's edgy, urban, verge culture vibe.

"Our goal is to ensure the absolute best in killer customer service. When customers call in, it means a lot that the person on the other end loves the same brands, speaks the same lingo, shares the same interests and they can relate to one another," said Karmaloop founder and CEO Greg Selkoe. "Working with Vcare not only helps ensure the highest possible customer satisfaction, but it has also cut our costs significantly, to help us deliver the best value on our customers' favorite brands."

As part of the process, Vcare's Big Data analytics tools enable Karmaloop to better understand each customer's likes, dislikes, what colors and styles they prefer, and other important data that can help Karmaloop reps customize product recommendations and offers. This tighter integration with Karmaloop's culture and customer data means customers get faster service, from a knowledgeable expert to help them buy, handle returns or resolve issues on the first interaction with no annoying phone menus or bouncing around from one rep or department to another.

"Having this data insight and reps that reflect Karmaloop's customer demographics based right here in the U.S. means we can deliver the best customer satisfaction at a much lower cost," said Salil Gupta, managing partner with Vcare. "The savings are great, but having that personal connection with customers is perhaps even more valuable to helping Karmaloop build a stellar reputation for customer service, increase revenue and grow the business worldwide."

Vcare offers complete contact center, billing, data analytics, interactive voice response (IVR) and customer relationship management for retailers and wireless providers, as well as health care, insurance benefits and pharmaceutical companies. The company's combination of operations, data analytics, technology, sales and service provides a multi-dimensional approach to help companies solve service-related business challenges.

Karmaloop recently announced plans to raise nearly $30 million to fund a major international expansion just ahead of its 15^th anniversary. Selko founded the company in his parent's basement in 2000, and since then has added several new brands, including the members-only flash sale site PLNDR, streetwear marketplace Kazbah, the ladies-only MissKL, Brick Harbor skate shop, its exclusive monthly delivery service Monark and the online verge culture lifestyle video channel KarmaloopTV, plus five private label clothing brands.

To shop now for the latest in streetwear for men and women from more than 500 brands, go to www.karmaloop.com.

About Karmaloop.com
Founded by Greg Selkoe in 2000 with headquarters in Boston, MA  and offices in NYC, LA and Copenhagen, Karmaloop has become the largest online streetwear retailer in the world, with over 500 brands, and selling in over 45 countries. Karmaloop Inc. encompasses several other websites including: KarmaloopTV.com, PLNDR.com, BoylstonTrading.com, BrickHarbor.com, MissKL.com and 5 private label clothing brands. The combined site traffic is over 8 million monthly unique visitors with an opt-in email list of 3.5 million.

About Vcare Technology
Vcare (www.vcaretec.com) is a leading provider of outsourced contact center services. Vcare helps clients build loyal customers as it provides customer service agents that identify with their clients' customers. Vcare's analytics service combines data generated from its contact centers with customer data to provide valuable insights about their client's customers.

SOURCE Karmaloop

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