KARL LAGERFELD Paris Launches in North America With Unveiling of Fall 2016 Advertising Campaign, Love From Paris, Karl xx
PARIS and NEW YORK, Aug. 30, 2016 /PRNewswire/ -- KARL LAGERFELD Paris is pleased to announce its Fall 2016 advertising campaign, Love from Paris, Karl xx, which coincides with the brand's launch in North America. For the first time, the globally-renowned designer and his Paris-based fashion house are sharing their accessible luxe collections and modern wardrobe essentials with the United States, Canada and Mexico; the Fall 2016 campaign further celebrates the launch, depicting the collection as it makes its way across the Atlantic.
Designed specifically for the North American market, KARL LAGERFELD Paris is inspired by iconic Parisian style and effortless elegance, with sleek tailoring and feminine touches. A black and white palette is accented by pops of color and unique prints – all created for today's on-the-go woman. Products include women's accessories, bags, footwear and ready-to-wear such as dresses, pants, blouses and suits.
Karl Lagerfeld artistically directed and photographed the Fall 2016 campaign. It was styled by the renowned Charlotte Stockdale and features models Joan Smalls and Hailey Baldwin against a backdrop of larger-than-life landmarks from New York City and Paris. Shot in tones of black and white, the aesthetic reflects Karl Lagerfeld's cool, unique and timeless vision.
"For a designer it's great to work with the girls of the moment, because clothes express our times but girls do too," said Lagerfeld, while photographing Smalls and Baldwin.
KARL LAGERFELD Paris is now available online at KarlLagerfeldParis.com, and in-store at select Lord & Taylor and Dillard's (USA), Hudson's Bay (Canada) and Liverpool (Mexico). Upon its launch , the Fall 2016 campaign will launch on September 7th and appear in top fashion and lifestyle titles in addition to social channels and platforms.
As one of the world's most celebrated fashion designers, Karl Lagerfeld is internationally recognized for his aspirational and cutting-edge approach to style. His namesake fashion house – based in Paris' Sain-Germain-des-Prés district – manifests his signature aesthetic that is modern and cool, with an unmistakable rock-and-roll edge. A living legend of style, Karl Lagerfeld is a designer, photographer and publisher.
KARL LAGERFELD Paris previously announced its launch in North America through a joint venture with GIII Apparel Group, Ltd., thus forming Karl Lagerfeld North America.
Friends and followers of the brand are invited to explore the collection and all the latest from KARL LAGERFELD Paris using #KARLLAGERFELDPARIS or KarlLagerfeldParis.com.
KARL LAGERFELD CAMPAIGN FALL WINTER 2016
| Photography: |
Karl Lagerfeld |
| Agency & Production: |
Laird + Partners |
| Styling: |
Charlotte Stockdale |
| Talent: |
Hailey Baldwin |
| Joan Smalls |
About GIII Apparel Group, Ltd.
GIII is a leading manufacturer and distributor of apparel and accessories under licensed brands, owned brands and private label brands. G-III's owned brands include Vilebrequin, Andrew Marc, Marc New York, Bass, G.H. Bass, Weejuns, G-III Sports by Carl Banks, Eliza J, Black Rivet and Jessica Howard. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, Kenneth Cole, Cole Haan, Guess?, Jones New York, Jessica Simpson, Vince Camuto, Ivanka Trump, Ellen Tracy, Kensie, Levi's and Dockers brands. Through our team sports business, GIII has licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Hands High, Touch by Alyssa Milano and more than 100 U.S. colleges and universities. G-III also operates retail stores under the Wilsons Leather, Bass, G.H. Bass & Co., Vilebrequin and Calvin Klein Performance names.
About Karl Lagerfeld Paris:
As one of the world's most celebrated fashion designers, Karl Lagerfeld is renowned for his aspirational and cutting-edge approach to style. The iconic designer's namesake fashion house, from Paris' Saint-Germain-des-Prés district, reflects his own signature aesthetic through creative, cool and accessible-luxe apparel and accessories. Now, Karl Lagerfeld brings his unique vision of Parisian chic to America through KARL LAGERFELD PARIS, with collections including ready-to-wear for women, accessories, shoes and bags. The fashion house KARL LAGERFELD also offers a range of watches, eyewear and premium fragrances. It is now available online at KARLLAGERFELDPARIS.COM and at Lord & Taylor and Dillard's (USA), Hudson's Bay (Canada) and Liverpool (Mexico).
Photo - http://photos.prnewswire.com/prnh/20160830/402760
Logo - http://photos.prnewswire.com/prnh/20160830/402745LOGO
SOURCE KARL LAGERFELD Paris
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