Kalio Spring 2012 Release Reveals Actionable Insights in Retail Performance Dashboards; Adds Powerful Promotions to Configurator and Microsoft Dynamics ERP Integration

CUPERTINO, Calif., May 30, 2012 /PRNewswire/ -- Kalio® Inc., a leading SaaS-based e-commerce provider focused exclusively on the needs of mid-sized retailers, today unveiled the KalioCommerce™ Spring 2012 Release. Prominent enhancements include retail performance dashboards, configurable promotions, and new integrations with Microsoft Dynamics NAV and GP. The new performance dashboards provide actionable insights that make it easy and cost-effective to fine-tune retailing strategies and drive growth. The expanded Kalio Promotions Configurator makes it simple for marketers to configure, manage, and modify promotions without the aid of IT or any programing. Finally, expanded integration with Microsoft Dynamics brings new back-end efficiency and deeper integration with existing business processes.

"The KalioCommerce Spring 2012 Release brings valuable new features to our robust SaaS-based e-commerce platform," said Larry Kavanagh, Chief E-commerce Strategy Officer for Kalio.  "Continuing our history as an innovator in SaaS-based e-commerce for the mid-market, this release incorporates best practices and technology advancements gleaned from our experience building and operating nearly 100 client sites. The new features help our retailers quickly respond to changing market demands while economically and effectively competing with larger players in their respective markets. Kalio helps retailers manage, monitor, and fine-tune their sites, drive more traffic, generate higher conversions, and keep costs in check."

Better Insight, Better Control
New retail dashboards within the KalioCommerce platform include Visitor Engagement, Abandoned Carts, and Sales by Traffic Source. With these rich dashboards, retailers can better understand, control, and execute retail strategies that increase conversions and drive customer loyalty. Each dashboard addresses a specific e-commerce need and provides essential information for timely decisions that lead to the right actions.

• Summary metrics and graphs enable an at-a-glance health check in each area
• Trend indicators make it easy to detect changes in site results, thereby allowing retailers to respond quickly to opportunities, as well as adjust to any shortcomings in their online retail operations
• Detailed reports allow retailers to drill down into the data underlying site results

The solution puts information in the hands of retail business users that allows them to constantly monitor and fine-tune merchandising, promotion, and site strategies for optimal sales. Kavanagh continued: "Our e-commerce strategy consulting group works closely with our retailers to help translate dashboard metrics into new ways to grow revenue. These dashboards are the first of many on the KalioCommerce development roadmap."   

Enhanced Promotion Configurator
A breakthrough for retail marketing professionals, new promotions in the configuration tool enable retailers to design, implement, and change promotions on-the-fly and then monitor them for optimal performance. By mitigating reliance on IT staff, retailers can respond immediately to changing market dynamics, product demand, and customer response to promotions.

• Configuration tools allow retailers to offer one or more free products based on total order size
• Categories of promotional gifts can be tied to categories of products
• Custom promotions are simple to configure and modify

"We're excited about new capabilities and controls for managing and monitoring promotions in this release because we now have more options to support our promotion-heavy business model," said Bruce McCurdy, E-commerce Director at Beren Shoes. "The fact that promotions are driven by a configurator is one of the key benefits of using Kalio because our business people can make rapid changes and capitalize on opportunities as they arise without needing to work with a programmer or someone from IT. With each release of the platform, we have immediate access to more easy-to-use features like these enhanced promotion management options. Kalio gives us the flexibility and functionality we need in our business."

Integration with Microsoft Dynamics ERP
The Kalio Spring Launch 2012 includes new integrations to Microsoft Dynamics NAV and GP.  These provide simplified back-end operations such as order management, inventory, client information, and more. Through the integration, retailers can seamlessly share real-time information from the e-commerce site to their back-end accounting, supply chain, and billing systems. The platform offers sophisticated WebService APIs for deeper integration with existing systems. The Kalio Business Activity Manager makes it possible for retailers to improve operational efficiency and provide more relevant and accurate customer information, thereby helping retailers improve customer satisfaction and corresponding loyalty.

About Kalio, Inc.
Kalio® Commerce, develops and delivers powerful software-as-a-service solutions built specifically to meet the online sales and merchandising needs of mid-sized retailers. The KalioCommerce Platform delivers retailers unprecedented freedom to manage their own sites and grow their online businesses at a rate that is more than double the industry's average. The platform enables merchants to design and manage their e-commerce website in a fully hosted, professionally supported environment but at a price point that is commensurate with their business size. A compelling alternative to custom code or expensive custom hosted solutions, only Kalio Commerce delivers the rich e-commerce functionality required to differentiate retail brands and deliver engaging retail sites in a low-cost-of-entry SaaS platform that is stable, supported and improved with new selling features on an ongoing basis. Learn more at www.kaliocommerce.com

Contact:
Kelli Tejada
+1 (415) 271-9820
[email protected]

SOURCE Kalio, Inc.