K-Y® Intense® is Giving Women a Reason to Fake It No More

The Intimacy Brand Aims to Close the Notorious Orgasm Gap by Helping Her "Get There" with New K-Y® Intense® Stimulating Gel

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Aug 04, 2016, 09:30 ET

PARSIPPANY, N.J., Aug. 4, 2016 /PRNewswire/ -- Who came first – man or woman? Typically it's the man. Studies have shown that 91 percent of men reach orgasm every time during sex while only 64 percent of women achieve orgasm.¹Today the K-Y brand (www.K-Y.com), a leader in the sexual well-being category, is changing that with the launch of new K-Y® Intense® – a uniquely-formulated stimulating gel that intensifies the peak of a woman's pleasure for a more satisfying intimate experience for her and her partner.

Women typically take up to three times longer than men to climax², which can lead to less sexual satisfaction and more faked orgasms, but K-Y Intense aims to close that gap. Designed for manual clitoral stimulation, K-Y Intense creates waves of warming, cooling or tingling sensations, intensifying sensitivity for sheet-tearing, mind-blowing orgasms. Just a few drops of K-Y Intense on her most sensitive spots are all couples need for enhanced pleasure during sex as well as foreplay.

"Too often women resort to faking an orgasm rather than getting what they want in the bedroom," said Karen Chisholm, K-Y Marketing Director. "New K-Y Intense stimulating gel helps increase sensitivity during foreplay and throughout intercourse to 'get her there' – no acting required!"

Everyday stresses can also upset the balance of sexual activity and prevent couples – especially women – from achieving regular orgasms, let alone climaxing at the same time. Some of these common daily factors can include stress, hormones, work and family balance.

"When the woman is more fulfilled with the sexual experience, both partners feel more content and intimately closer," said renowned relationship therapist and sex educator, Dr. Laura Berman. "Experimenting with different tools such as K-Y Intense can help intensify and create passionate sexual experiences."

In addition to recommending use of K-Y Intense, Dr. Berman offers advice to couples to help rekindle their love and create a fiery passion in the boudoir, including:

Meditate. Clear your mind by mediating 10-15 minutes daily. Mediation can calm a rush of thoughts and help you center yourself and focus on the present, which helps create more powerful orgasms.
Engage in Mental Foreplay. Whether you're giving your partner compliments or sending him a naughty text at work, foreplay should begin before you even try to get things going. Foreplay can help both of you jump start activities in the bedroom.
Indulge in Touch. Don't underestimate the power of touch. K-Y strongly believes that through better emotional intimacy combined with better sexual intimacy, couples can create better overall connected relationships. A simple way to do this is through touch. Give your partner a sensual massage or simply enjoy a skin-to-skin embrace to feel closer and more connected.

Visit k-y.com/explore-sex for more information on K-Y Intense gel and Dr. Berman's full tips as well as other relationship advice, sexual health information, dating tips and foreplay ideas for even better sex. The K-Y brand is also releasing a series of "Get Her There" online videos bringing the orgasm gap to life through simple, relatable metaphors at facebook.com/kycouples.

Hormone- and paraben-free, K-Y Intense stimulating gel is safe to use with natural rubber latex and polyisoprene condoms. It is currently available at stores nationwide (SPR $19.99 for 3.0oz.) as well as online at k-y.com and amazon.com.

About K-Y
The K-Y brand is a leader in sexual well-being and intimacy committed to helping couples strengthen their connection through increased sexual intimacy. With more than 100 years of experience, K-Y is the brand most trusted by both couples and doctors, providing products for intimate and pleasurable experiences.

About RB
RB (formerly Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in more than 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories. Its health, hygiene and home portfolio is led by 19 global power brands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. For more information visit www.rb.com.

¹ Hernick, D et al. An Event-Level Analysis of the Sexual Characteristics and Composition Among Adults Ages 18 to 59: Results from a National Probability Sample in the United States. Journal of Sexual Medicine 2010; 7 (suppl 5):346–361.
² Wayne Weiten; Dana S. Dunn; Elizabeth Yost Hammer (2011). Psychology Applied to Modern Life: Adjustment in the 21st Century. Cengage Learning. p. 386. ISBN 1-111-18663-4. Retrieved 5 January 2012.