K-Y® Brand Comes Out With New True Feel Premium Silicone Lubricant

"With new K-Y True Feel, we want to inspire couples to connect," said Karen Chisholm, K-Y Marketing Director. "We strongly believe that all couples, regardless of sexual preference, can create healthier and closer relationships when they combine better emotional intimacy with better sexual intimacy."

A supporter of the LGBT community, the brand is celebrating the launch of True Feel during Pride Month by "lubing" up New York City. The festivities kick off this Sunday, June 12, when K-Y and OutCycling join together for the Fourth Annual NYC Pride Ride.

The NYC Pride Ride begins early Sunday, with hundreds of participants biking one of three distances on the roads of New York and New Jersey: 30, 60 and 100 miles. After the ride, cyclists celebrate at the Finish Line Festival on the banks of the Hudson River with barbeque, fun games and live entertainment.

Finish Line Festival attendees can enjoy music and snacks at the K-Y Lube Lounge, where they will learn more about new K-Y True Feel and snap photos in the K-Y photo booth. OutCycling's "Lieutenant Lube" – Jonathan Hanna – an active member of the LGBT community, will be on hand to host the activities in the Lounge. Also, brand ambassadors will be giving away K-Y True Feel samples both at the Lube Lounge and along the Pride Ride route, where they'll offer to "lube up" participants bikes.

"The NYC Pride Ride is all about making healthy lifestyle choices, and a big part of that is sexual well-being," said Graham Weinstein, co-founder of OutCycling. "We're excited to partner with K-Y to educate the community on sexual health and the importance of intimate relationships. We want our cyclists to know that a good lube doesn't just help you through a long bike ride!"

Additionally, the K-Y brand will be celebrating on the parade route at this year's Pride Parade on June 26. The brand will have a float, where True Feel samples will be on hand and distributed throughout the parade. The brand also has a True Feel "Lube Tube" installation at the 30^th annual Dance on the Pier, where dancers can race down slides – one with water, one with K-Y True Feel – to experience the slick, natural glide of new K-Y True Feel.

K-Y True Feel is available in mass and drugstore locations as well as online at K-Y.com and Amazon.com with a standard retail price of $9.99 for 1.5 oz. For more information on True Feel and other K-Y products, visit K-Y.com.

For more information on OutCycling and Pride Ride, see NYCPrideRide.org. Follow the Pride Ride festivities online with #LubeLounge. Pride month events timing, tickets and information is available at NYCPride.org.

About K-Y
The K-Y brand is a leader in sexual well-being and intimacy committed to helping couples strengthen their connection through increased sexual intimacy. With more than 100 years of experience, K-Y is the brand most trusted by both couples and doctors, providing products for intimate and pleasurable experiences.

About RB
RB (formerly Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in more than 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories. Its health, hygiene and home portfolio is led by 19 global power brands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. For more information visit www.rb.com.

About OutCycling
OutCycling is a non-profit community cycling organization based in New York City that promotes recreational cycling in the metro area. OutCycling hosts safe, fun and accessible day trips for all, including Back-to-Biking classes designed to get those who have not ridden in years back on a bike and comfortable with cycling safely in New York City. OutCycling is dedicated to creating memorable bike ride experiences for the LGBT community and works hard to maintain an atmosphere that warmly welcomes newcomers and leads to rich, long-lasting friendships. Pride Ride launched in 2013 in response to the demand for health and wellness activities during Pride each June.

Photo - http://photos.prnewswire.com/prnh/20160603/375328

SOURCE RB

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