K-12 online education market in China to grow at a CAGR of 15.45% from 2021 to 2026, Growing customization of online education services to be a key trend - Technavio

NEW YORK, March 7, 2023 /PRNewswire/ -- According to Technavio, the size of the K-12 online education market in china is estimated to grow by USD 18.93 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 15.45% during the forecast period. The growing customization of online education services is a key trend in the market. Vendors are extending their product portfolio and service offerings owing to high competition. They are integrating technology and education to ensure higher student engagement and make the learning environment more collaborative. Customized learning helps teachers adjust the learning pace based on the requirements of students. The schedule includes learning tasks and supplementary study materials based on the abilities of each student. This technique helps develop the learning ability and productivity of students and enhances their learning experience. For more insights on the market - Request a sample report

What's New?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession 
• Global competitiveness and key competitor positions 
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial  - buy the report!

K-12 online education market in China - Segmentation assessment
Segment overview
Technavio has segmented the market based on product (online schools, language learning courses, and test preparation services) and end-user (institutional learners and individual learners).

• The online schools segment will account for a significant share of the market's growth during the forecast period. The demand for online schools in China is growing owing to their flexibility and convenience when compared to traditional schools. This, in turn, will drive the segment's growth during the forecast period.

Insights on the market contribution of various segments - Download a sample report

K-12 online education market in China – Market dynamics
Key factor driving market growth

• The increase in adoption of online test preparation courses is driving the market growth.
• The rising spending on education by Chinese households and a rise in the number of private institutions are leading to an increase in the number of graduates.
• Many parents enroll their children in programs to enhance their academic performance.
• For instance, students must clear Gaokao, Scholastic Aptitude Test (SAT), or Graduate Record Examinations (GRE) to pursue higher education in domestic and foreign universities.
• These factors will boost the growth of the K-12 online education market in China during the forecast period.

Major challenges hindering the market growth

• The lack of socializing opportunities for students is challenging the market growth.
• In most online programs in China, one teacher is assigned to a number of students in a virtual class.
• As a result, there is a low possibility for one-to-one interaction.
• This leads to a lack of socializing opportunities for students, unlike in conventional school settings.
• These factors can hinder the growth prospects of the market during the forecast period.

Drivers and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this China K-12 online education market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the K-12 online education market in China between 2022 and 2026
• Precise estimation of the size of the K-12 online education market in China and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of K-12 online education market vendors in China

Gain instant access to 17,000+ market research reports. 

Technavio's SUBSCRIPTION platform

Related Reports:

The K-12 online tutoring market is estimated to grow at a CAGR of 12.34% between 2022 and 2027. The size of the market is forecasted to increase by USD 97.66 billion. The growing importance of STEM education is notably driving the K-12 online tutoring market growth, although factors such as growing demand for the threat from open tutoring resources and private tutors may impede the market growth.

The K-12 testing and assessment market is estimated to grow at a CAGR of 10.21% between 2022 and 2027, and the size of the market is forecasted to increase by USD 9,895.67 million. The increasing use of analytics is notably driving market growth, although factors such as credibility issues may impede the market growth.

Browse for Technavio consumer discretionary market reports

Table of contents

1. Executive Summary 

       1.1  Market Overview 

                 Exhibit 01:  Key Finding 1

                 Exhibit 02:  Key Finding 2

                 Exhibit 03:  Key Finding 5

                 Exhibit 04:  Key Finding 6

                 Exhibit 05:  Key Finding 7

2. Market Landscape

       2.1 Market ecosystem 

                 Exhibit 06:  Parent market

                 Exhibit 07:  Market characteristics

       2.2 Value Chain Analysis 

                 Exhibit 08:  Value chain analysis: Education services

                 2.2.1  Inputs

                 2.2.2  Operations

                 2.2.3  Marketing and sales

                 2.2.4  Support activities

                 2.2.5  Innovations

3. Market Sizing 

       3.1 Market definition

                 Exhibit 09:  Offerings of vendors included in the market definition

       3.2 Market segment analysis 

                 Exhibit 10:  Market segments

       3.3 Market size 2021 

       3.4 Market outlook: Forecast for 2021 - 2026 

                 3.4.1 Estimating growth rates for emerging and high-growth markets

                 3.4.2 Estimating growth rates for mature markets

                 Exhibit 11:  Global - Market size and forecast 2021 - 2026 ($ million)                     

                 Exhibit 12:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis 

       4.1 Five Forces Summary 

                 Exhibit 13:  Five forces analysis 2021 & 2026

       4.2 Bargaining power of buyers 

                 Exhibit 14: Bargaining power of the buyer

       4.3 Bargaining power of suppliers 

                 Exhibit 15: Bargaining power of the supplier

       4.4 Threat of new entrants 

                 Exhibit 16: Threat of new entrants

       4.5 Threat of substitutes 

                 Exhibit 17: Threat of substitutes

       4.6 Threat of rivalry 

                 Exhibit 18: Threat of rivalry

       4.7 Market condition 

                 Exhibit 19: Market condition - Five forces 2021

5. Market Segmentation by  Product

       5.1 Market segments

                 Exhibit 20:  Product- Market share 2021-2026 (%)

       5.2 Comparison by Product 

                 Exhibit 21:  Comparison by Product

       5.3 Online schools - Market size and forecast 2021-2026 

                 Exhibit 22:  Online schools - Market size and forecast 2021-2026 ($ million)

                 Exhibit 23:  Online schools- Year-over-year growth 2021-2026 (%)

       5.4 Language learning courses - Market size and forecast 2021-2026 

                 Exhibit 24:  Language learning courses - Market size and forecast 2021-2026 ($ million)

                 Exhibit 25:  Language learning courses - Year-over-year growth 2021-2026 (%)

       5.5 Test preparation services - Market size and forecast 2021-2026 

                 Exhibit 26: Test preparation services - Market size and forecast 2021-2026 ($ million)

                 Exhibit 27: Test preparation services - Year-over-year growth 2021-2026 (%)

       5.6 Market opportunity by Product 

                 Exhibit 28:  Market opportunity by Product

6. Market Segmentation by End-user 

       6.1 Market segments

                 Exhibit 29:  End-user - Market share 2021-2026 (%)

       6.2 Comparison by End-user 

                 Exhibit 30:  Comparison by End-user

       6.3 Institutional learners - Market size and forecast 2021-2026 

                 Exhibit 31: Institutional learners - Market size and forecast 2021-2026 ($ million)

                 Exhibit 32: Institutional learners - Year-over-year growth 2021-2026 (%)

       6.4 Individual learners - Market size and forecast 2021-2026 

                 Exhibit 33: Individual learners - Market size and forecast 2021-2026 ($ million)

                 Exhibit 34: Individual learners - Year-over-year growth 2021-2026 (%)

       6.5 Market opportunity by End-user 

                 Exhibit 35:  Market opportunity by End-user

7. Customer landscape 

  Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

       7.1 Overview

                 Exhibit 36:  Customer landscape

8. Drivers, Challenges, and Trends 

       8.1 Market Driver 

                 8.1.1  Increased adoption of online test preparation courses in China

                 8.1.2  Improved accessibility to quality education

                 8.1.3  Outbreak of COVID-19 increased the demand for online education in china

       8.2 Market challenges 

                 8.2.1  Skewed interaction and socializing opportunities for students

                 8.2.2  Availability of low-priced and open educational resources

                 8.2.3  Rising number of unorganized private tutors

                 Exhibit 37:  Impact of drivers and challenges

       8.3 Market trends 

                 8.3.1  Growing customization of online education services

                 8.3.2  Increasing use of cloud computing in K-12 online education system

                 8.3.3  Growing adoption of blended learning

9. Vendor Landscape 

       9.1 Overview

                 Exhibit 38:  Vendor landscape

       9.2 Landscape disruption 

                 Exhibit 39:  Landscape disruption

                 Exhibit 40:  Industry risks

10. Vendor Analysis 

       10.1 Vendors covered 

                 Exhibit 41: Vendors covered

       10.2 Market positioning of vendors 

                 Exhibit 42: ?Market positioning of vendors?

       10.3 Ambow Education Holding Ltd. 

                 Exhibit 43:  Ambow Education Holding Ltd. - Overview

                 Exhibit 44:  Ambow Education Holding Ltd. - Business segments

                 Exhibit 45:  Ambow Education Holding Ltd. - Key offerings

                 Exhibit 46:  Ambow Education Holding Ltd. - Segment focus

       10.4 Beijing Huaxia Dadi Distance Learning 

                 Exhibit 47:  Beijing Huaxia Dadi Distance Learning - Overview

                 Exhibit 48:  Beijing Huaxia Dadi Distance Learning - Product and service

                 Exhibit 49:  Beijing Huaxia Dadi Distance Learning - Key offerings

       10.5 China Online Education Group 

                 Exhibit 50:  China Online Education Group - Overview

                 Exhibit 51:  China Online Education Group - Product and service

                 Exhibit 52:  China Online Education Group - Key offerings

       10.6 ChinaEDU Corp. 

                 Exhibit 53:  ChinaEDU Corp. - Overview

                 Exhibit 54:  ChinaEDU Corp. - Business segments

                 Exhibit 55:  ChinaEDU Corp. - Key offerings

                 Exhibit 56:  ChinaEDU Corp. - Segment focus

       10.7 EIC Education 

                 Exhibit 57:  EIC Education - Overview

                 Exhibit 58:  EIC Education - Product and service

                 Exhibit 59:  EIC Education - Key offerings

       10.8 iTutorGroup Ltd.

                 Exhibit 60:  iTutorGroup Ltd. - Overview

                 Exhibit 61:  iTutorGroup Ltd. - Product and service

                 Exhibit 62:  iTutorGroup Ltd. - Key offerings

       10.9 Kaplan Inc. 

                 Exhibit 63:  Kaplan Inc. - Overview

                 Exhibit 64:  Kaplan Inc. - Product and service

                 Exhibit 65:  Kaplan Inc. - Key offerings

       10.10 New Oriental Education and Technology 

                 Exhibit 66:  New Oriental Education and Technology - Overview

                 Exhibit 67:  New Oriental Education and Technology - Business segments

                 Exhibit 68:  New Oriental Education and Technology - Key News

                 Exhibit 69:  New Oriental Education and Technology - Key offerings

                 Exhibit 70:  New Oriental Education and Technology - Segment focus

       10.11 TAL Education Group 

                 Exhibit 71:  TAL Education Group - Overview

                 Exhibit 72:  TAL Education Group - Business segments

                 Exhibit 73:  TAL Education Group - Key offerings

                 Exhibit 74:  TAL Education Group - Segment focus

       10.12 Xueda Education 

                 Exhibit 75:  Xueda Education - Overview

                 Exhibit 76:  Xueda Education - Business segments

                 Exhibit 77:  Xueda Education - Key offerings

                 Exhibit 78:  Xueda Education - Segment focus

11. Appendix 

       11.1 Scope of the report 

                 11.1.1 Market definition

                 11.1.2 Objectives

                 11.1.3 Notes and caveats

       11.2 Currency conversion rates for US$ 

                 Exhibit 79: Currency conversion rates for US$?

       11.3 Research Methodology 

                 Exhibit 80: Research Methodology

                 Exhibit 81: Validation techniques employed for market sizing?

                 Exhibit 82: Information sources

       11.4 List of abbreviations 

                 Exhibit 83: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio