Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision IR
  • Guaranteed Paid Placement
  • SocialBoost
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision IR
  • SocialBoost
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

Just in Time for "Yappy Hour": New Chateau La Paws™ Wines to Get Top Barks from Wine and Dog Lovers

Three playful varietals feature loveable rescue dogs and a give-back mission to get tails wagging


News provided by

Diageo

Feb 11, 2015, 09:00 ET

Share this article

Share toX

Share this article

Share toX

SONOMA, Calif., Feb. 11, 2015 /PRNewswire/ -- Chateau La Paws™ Wines, a newly re-launched wine brand from Diageo Chateau & Estate Wines (DC&E), was released today combining the company's love of dogs with delightful wines to create a delicious, easy drinking wines with a purpose. The mission is simple: wine lovers joining DC&E in supporting rescue dogs in need, helping them find a permanent chateau of their own.

Continue Reading
Chateau La Paws, the latest wine brand released from Diageo Chateau & Estate Wines (DC&E), launched today combining the company's love of dogs with delightful wines to create a delicious, easy drinking wine with a purpose. The mission is simple: wine lovers giving back to rescue dogs in need, helping them find a permanent chateau of their own.
Chateau La Paws, the latest wine brand released from Diageo Chateau & Estate Wines (DC&E), launched today combining the company's love of dogs with delightful wines to create a delicious, easy drinking wine with a purpose. The mission is simple: wine lovers giving back to rescue dogs in need, helping them find a permanent chateau of their own.

With three varietals, including Chardonnay, Pinot Noir and Red Wine Blend, Chateau La Paws™ Wines are perfect for pairing with everyday meals, enjoying while spending time with your best friends or sharing with fellow dog lovers. However, with a mission to help the thousands of rescue dogs across the country find fur-ever homes, Chateau La Paws™ is more than great wine.

Through an official national partnership, Chateau La Paws™ Wines proudly supports North Shore Animal League America (NSALA), the world's largest no-kill animal rescue and adoption organization. Since 1944, NSALA has placed more than 1MM animals in happy homes, an effort that will be further bolstered by a $100,000 donation from DC&E. As part of the NSALA partnership, Chateau La Paws™ Wines will also support the Tour for Life, mobile rescue & adoption units that travel to cities across America partnering with local shelters to encourage and facilitate adoptions. In 2015, NSALA will celebrate the 15th anniversary of the Tour for Life, partnering with 40 organizations and visiting 26 cities across the country from March through May.

Chateau La Paws™ Wines has a unique approach to raising and maintaining awareness of this important cause, which starts with the bottle itself. The distinct and playful wine bottles can be easily identified by labels featuring a rotating cast of adorable NSALA rescue dogs. The label images were created with the help of acclaimed photographer and "Shake" author, Carli Davidson, and animal behaviorist, Amanda Giese, who worked tirelessly to capture each dog's personality. Choosing Chateau La Paws™ Wines is a simple way to support and celebrate the unconditional love between dogs and their owners – and give someone else a chance to make a new best friend.

"At Chateau La Paws™ Wines, we are crazy about two things: our dogs who inspire and delight us each day and our delicious wines that do the same, which is why we decided to bring together our two great loves, in a unique way that celebrates the personalities of each," said Ila Byrne, Senior Manager – Innovation & Ideation. "With 12 different rescue pup labels, consumers are bound to find a wine offering that's a match for their favorite furry friend. Chateau La Paws™ Wines make a great feel good gift for the dog-lover in your life."

The three California varietals are available nationwide and have a flavorful portfolio of distinct fruit notes. With a soft, supple nature, Chateau La Paws™ Chardonnay opens with ripe melon, orange blossom and spice aromas. On the palate, flavors evolve into fresh, tropical fruit and crisp, green apple notes. Partial oak aging imparts depth and layers, leaving nutty, vanilla accents to join the lemon meringue finish. The Pinot Noir's expressive varietal character delivers Bing cherry, strawberry and blackberry briar aromas with long, heady accents of vanilla and caramel notes. Lastly, the Red Wine Blend's blueberry, raspberry and black forest cake aromas open the nose, followed by dark berries and sage notes on the palate. Soft and velvety in texture, the wine has a fruit-driven profile that pairs well with a variety of foods.

Winemaker Marty Spate has dedicated 16 years of winemaking experience and a lifetime love of dogs into each of the three varietals of Chateau La Paws™ Wines.

The launch of Chateau La Paws™ Wines will be supported through social activations on Instagram (@chateaulapaws) and Facebook (www.facebook.com/chateaulapaws), in-store promotions, point of sale materials, public relations efforts and a cause marketing campaign in early 2015. Chateau La Paws™ Wines will be available in stores nationwide and sold at the suggested retail price of $12.99 for a 750 mL bottle. Just as owners of rescue dogs show great responsibility towards their four-legged friends, please always enjoy Chateau La Paws™ Wines responsibly.

Give your dogs hugs and treats, but please don't feed them wine.

Learn more about Chateau La Paws™ Wines and our cause at www.chateaulapaws.com. Share the story of your shelter dog by using: #CLPDogs and #CLPWines.                                            

About Diageo Chateau & Estate Wines

Diageo Chateau & Estate Wines (DC&E) is part of Diageo (Dee-AH-Gee-O); the world's leading premium drinks business. DC&E produces and markets premium wines from around the globe including Napa Valley, Sonoma, the California Central Coast, France, New Zealand and Australia. Brands include: Beaulieu Vineyard, Sterling Vineyards, Sterling Vintner's Collection, Rosenblum Cellars, Chalone Vineyard, Acacia Vineyard, and Provenance Vineyards. DC&E is also a leading importer of classified Bordeaux and Burgundy estate-bottled wines.

About North Shore Animal League America

North Shore Animal League America, headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved 1,000,000 animals since its inception. "Like" us at www.Facebook.com/TheAnimalLeague, follow us at www.Twitter.com/AnimalLeague. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.

About Diageo 

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, Buchanan's, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

Media Contacts:


Hailey Cobb                        

Aren Korte                                         

Taylor, (704) 644-6906            

Diageo Chateau & Estate Wines

hcobb@taylorstrategy.com       

Aren.Korte@diageo.com

Photo - http://photos.prnewswire.com/prnh/20150210/174791

SOURCE Diageo

Related Links

http://www.diageo.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

Diageo identifies 2025 socialising trends in new global report

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, has today unveiled its annual global trends report which reveals how and why...

Diageo, MADD, la NFL y Uber se unen para lanzar la campaña "Date un Minuto. Haz un Plan." para combatir la conducción bajo los efectos del alcohol

La empresa de bebidas premium Diageo Norteamérica, Mothers Against Drunk Driving (MADD), la Liga Nacional de Fútbol Americano (NFL) y Uber...

More Releases From This Source

Explore

Retail

Retail

Food & Beverages

Food & Beverages

Beverages

Beverages

Beers, Wines and Spirits

Beers, Wines and Spirits

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • Asia
  • APAC
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Korea
  • Italy
  • Japan
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.