Just in Time for Spring, Maternity Fashions by Motherhood Maternity® and A Pea in the Pod® Are Now Available at 631 Macy's Stores

PHILADELPHIA, Feb. 28, 2011 /PRNewswire/ -- Destination Maternity Corporation (Nasdaq: DEST), which owns and operates the world's leading maternity apparel brands A Pea in the Pod® and Motherhood Maternity®, announced today that it has completed the recent nationwide expansion of its maternity apparel relationship with Macy's, Inc. With this expansion, a great selection of maternity fashions is now available at 631 Macy's department stores throughout the United States.  Expectant Macy's shoppers can find wardrobe essentials and the latest designs straight from runways around the world specially fit to flatter the pregnant silhouette.  This season's trends include everything from delicate girly dresses with ruffled tiers and corsage necklines to an edgier look that mixes the skinny cargo and distressed roll-cuff boyfriend jean with graphic python, zebra, and splatter prints.  

"We are excited about our new spring fashions, and are thrilled to be the exclusive maternity brands offered at such a trusted store like Macy's," said Ed Krell, Chief Executive Officer & President of Destination Maternity. "We have been a proud partner with Macy's for nearly 20 years, and with this recent expansion, which began in late January, moms-to-be throughout the United States can now find one of our maternity apparel departments in 631 Macy's stores, up from 115 Macy's stores."  

"Our goal is to serve our customer with great fashion and choice at every stage of her life – and that includes now having new modern options for maternity at Macy's," said Jeff Gennette, Macy's Chief Merchandising Officer. "The expansion with Destination Maternity means that we can be a bigger and more relevant part of this special time for her."  

Destination Maternity merchandise, under the A Pea in the Pod and Motherhood Maternity brands, is the exclusive maternity and nursing apparel offered in Macy's locations.  Consistent with the My Macy's localization approach, maternity product assortments are tailored to best serve the clientele at each store location. With a broad assortment of quality fashion specially designed to complement the pregnant silhouette at price points ranging from $7.50 to over $200, Destination Maternity operated leased departments in Macy's have something for every mom-to-be.

About Macy's, Inc.

Macy's, Inc., with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2010 sales of $25 billion. The company operates about 850 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's and Bloomingdale's, as well as the macys.com and bloomingdales.com websites. The company also operates four Bloomingdale's outlet stores.

About Destination Maternity Corporation

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel.  In the United States and Canada, as of February 28, 2011, Destination Maternity operates 2,380 retail locations, including 678 stores, predominantly under the tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and sells on the web through its DestinationMaternity.com and brand-specific websites.  Destination Maternity also distributes its Oh Baby by Motherhood® collection through a licensed arrangement at Kohl's® stores throughout the United States and on Kohls.com.  In addition, Destination Maternity is expanding internationally and has exclusive store franchise and product supply relationships in India and the Middle East.

The Company cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or made from time to time by management of the Company, including those regarding leased department relationships and various business initiatives, involve risks and uncertainties, and are subject to change based on various important factors.  The following factors, among others, in some cases have affected and in the future could affect the Company's financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any such forward-looking statements: the continuation of the economic recovery of the retail industry in general and of apparel purchases in particular, our ability to successfully manage our various business initiatives, the success of our international expansion, our ability to successfully manage and retain our leased department and licensed relationships and marketing partnerships, future sales trends in our existing store base and through the Internet, unusual weather patterns, changes in consumer spending patterns, raw material price increases, overall economic conditions and other factors affecting consumer confidence, demographics and other macroeconomic factors that may impact the level of spending for maternity apparel,  expense savings initiatives, our ability to anticipate and respond to fashion trends and consumer preferences, unanticipated fluctuations in our operating results, the impact of competition and fluctuations in the price, availability and quality of raw materials and contracted products, availability of suitable store locations, continued availability of capital and financing, our ability to hire and develop senior management and sales associates, our ability to develop and source merchandise, our ability to receive production from foreign sources on a timely basis, potential stock repurchases, potential debt prepayments, the continuation of the regular quarterly cash dividend, the trading liquidity of our common stock, changes in market interest rates, war or acts of terrorism and other factors set forth in the Company's periodic filings with the Securities and Exchange Commission, or in materials incorporated therein by reference.

SOURCE Destination Maternity Corporation

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