Just in Time for Hunting Season... Outdoor Channel Teams Up with Dick's Sporting Goods to Kick Off Its 6th Annual Gear Up and Go! Sweepstakes

WHO:             

Outdoor Channel, America's leader in outdoor TV, and Dick's Sporting Goods, one of the country's leading full-line sporting goods retailers.

WHAT:             

As outdoorsmen and women prepare for the 2012-2013 hunting season, Outdoor Channel has teamed up with Dick's Sporting Goods to launch its sixth annual Gear Up and Go! sweepstakes, officially dubbed "Outdoor Channel's Gear Up and Go! Sweepstakes presented by Dick's Sporting Goods." The nationwide promotion, which runs during the entire month of October, aims to ring in the season by offering loyal Outdoor Channel viewers the chance to win daily prizes, in addition to one ultimate grand prize.

HOW:              

By way of on-air TV spots and social media marketing, Outdoor Channel will encourage viewers throughout October to enter the sweepstakes via www.OutdoorChannel.com. From the main site, entrants can click through to a dedicated Gear Up and Go! microsite, which features a full listing of the prizes that are up for grabs.

Prizes include rifle scopes and optics, in addition to hunting tools, apparel and accessories furnished by notable participating brands and Outdoor Channel advertisers, such as: BSA Optics, Laser Genetics, Midland Radio, Nosler, Otis Technology, Pelican ProGear, Primos, Russell Outdoors, Scent-Lok, Streamlight, Under Armour and Wildgame Innovations. Also among the giveaways are prize packs and gift cards worth thousands of dollars from the title sponsor, Dick's Sporting Goods, including products from "Driven TV with Pat & Nicole," "Bone Collector" and Field & Stream packages.

WHY:             

Designed to drum up excitement for enthusiasts that have been eagerly awaiting the chance to head to the fields, Gear Up and Go! is also meant to fuel local ad sales efforts by generating viewer engagement and added audience interest, as well as drive new affiliate opportunities. More than 150 participating cable systems nationwide – one third of Outdoor Channel's total affiliate base, representing more than 16 million subscribers, have signed on for the promotion.

Since the inception of Gear Up and Go!, Outdoor Channel has received more than 575,000 consumer entries and the initiative has netted Outdoor Channel more than $35 million in cross channel spot value. In 2011 alone, the promotion attracted over 115,000 consumer entries.

WHEN:            

October 1st through October 31st

WHERE:          

Exclusively on www.OutdoorChannel.com.