Just Bones Boardwear Partners with Shopatron to Sell Adjustable Fit Boardshorts Online
SAN LUIS OBISPO, Calif., Sept. 6, 2011 /PRNewswire/ -- When you're a 4' 8", 70-pound, 10-year-old boy, it's really hard to find a pair of boardshorts that don't fall off your waist. It was really hard, that is. Now it's much easier thanks to New Jersey mom Jennifer Weisman and her Just Bones Boardwear line of patent-pending, adjustable-waist boardshorts.
(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)
Designed for boys' waist sizes 21-27 inches, Just Bones' boardshorts look and feel just like traditional boardshorts, but have a hidden adjustable elastic that allows them to be sized up or down just enough to get the shorts to fit without bunching at the waist or drooping embarrassingly.
Just Bones boardshorts began flying off shelves in local shops after their May launch, and have since expanded distribution into Florida, California, Hawaii and the Bahamas. They will be promoting the line at the Surf Expo tradeshow in Orlando on September 8. Their partnership with retail-integrated eCommerce provider Shopatron allows them to sell online and support retail distribution by passing all sales to their retail distributors for fulfillment.
"Shopatron is exactly the eCommerce solution we were looking for," says Weisman, creator of Just Bones Boardwear. "They make it very easy for us to sell online and still expand retail distribution. An added benefit is that Shopatron immediately introduced us to thousands of retailers that are already in their fulfillment network. That's a big benefit for a new brand like ours."
Just Bones Boardwear joins other surf and swimwear brands such as Laiph, Gossip Swimwear, and Sanuk on the Shopatron order exchange.
"Shopatron not only offers a great solution for large, established brands like Sanuk or Suzuki, but also for new, specialty brands like Just Bones," added Mark Grondin, Shopatron SVP of Marketing. "For large, established brands, the program is about partnering with their existing retailers, but for smaller, emerging brands, it is more about expanding their retail base. Showing potential retailers that you are going to aid them in getting more sales for your brand is very important for a new brand."
For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.
About Just Bones Boardwear
Launched in May 2011, New Jersey based Just Bones Boardwear manufactures adjustable-waist boardshorts for boys. Their patent-pending design means a better, more comfortable fit, especially for boys who are between sizes or going through a "just bones" lanky phase. Additional products including rashguards and graphic T-shirts will be added to the current collection in the near future. The boardshorts can be purchased through their Shopatron-enabled eCommerce store, or at a growing number of retailers throughout the US, Hawaii and the Bahamas. For more information visit: http://www.justbonesboardwear.com/
About Shopatron
Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.
With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand.
Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.
SOURCE Shopatron
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