Jumei Welcomes Four New Brands to the Authentic Beauty Product Alliance

BEIJING, July 30, 2014 /PRNewswire/ -- Jumei International Holding Limited (NYSE: JMEI) ("Jumei" or the "Company"), China's leading online retailer of beauty products, today welcomed four popular cosmetics brands in China, Chando, Aupres, Za and Whoo, to the Authentic Beauty Product Alliance ("ABPA"). As of July 30, 2014, the ABPA had 84 members, and accounted for approximately 70% of Jumei's merchandise sales GMV.

Chando is a popular Chinese cosmetics brand developed by Jala Group. Both Aupres and Za are cosmetics and skincare brands owned by Shiseido Company, a major Japanese cosmetics producer. Whoo is a South Korean prestige skincare brand developed by LG Group. Currently all four of the above brands are available on Jumei's platform.

In an effort to raise product quality standards not only for its own business, but also for the entire Chinese beauty products industry, Jumei helped establish the ABPA in July 2013, making it the first nationwide alliance against fake and counterfeit products in the beauty industry. The ABPA, which includes China Quality Long March, one of the most influential national organizations focusing on product quality, allows customers to trace products to their source on the ABPA website or the websites of participating brands, using 16-digit anti-counterfeit tracking codes printed on ABPA stickers. Consumers clearly appear to be appreciating the service as they traced over 176,000 products during the first six months after ABPA came online. Over 20 million ABPA-certified products are currently tagged with anti-counterfeit tracking codes. Other famous brands which have joined in the ABPA include LANEIGE, Maybelline, La Roche-Posay, KOSE, Mamonde and Cetaphil.

Mr. Lee Tai Ho, Deputy General Manager for the Cosmetics Marketing Department at Whoo, commented, "We are thrilled to have the opportunity to cooperate with Jumei in joining the ABPA. Jumei runs China's largest online B2C beauty products platform with a highly engaged and loyal customer base, unique marketing capabilities, and excellent brand incubation abilities. We look forward to deepening our relationship and working on new projects with Jumei in the near future."

In addition to cooperating with internationally recognized brands in combating counterfeit products, Jumei has begun posting monthly spectrum analysis audits of third party merchants in Chinese which can be found at http://www.jumei.com/act/sepuceshi.html. The spectrum analysis audits will be updated monthly to reflect the previous month's testing results.

About Jumei International Holding Limited

Jumei (NYSE: JMEI) is China's No. 1 online retailer of beauty products as measured by gross merchandise volume, with a market share of 22.1% in 2013, according to a commissioned research report by Frost & Sullivan. Jumei's Internet platform is a trusted destination for consumers to discover and purchase branded beauty products and fashionable apparel and other lifestyle products through the Company's jumei.com website and mobile application. Approximately 49% of Jumei's gross merchandise volume was generated through its mobile application in the first quarter of 2014. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform, including curated sales, online shopping mall and flash sales.

For investor and media inquiries, please contact:

Jumei International Holding Limited
Mr. Sterling Song
Investor Relations Director
Phone: +86-10-5676-6983
[email protected]

Christensen
In China
Mr. Christian Arnell
Phone: +86-10- 5900-1548
E-mail: [email protected]

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: [email protected]

SOURCE Jumei International Holding limited

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