Jubilee! Showgirls Shut Down Las Vegas Strip, Rally Against Resort Fees

Marie Osmond, Penn & Teller and More Demonstrate Support for Showgirls Stance

- Caesars Entertainment Announces $37 Million Cost Savings to Hotel Guests -

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Jul 25, 2011, 07:20 ET

LAS VEGAS, July 21, 2011 /PRNewswire/ -- Nearly 50 showgirls from Donn Arden's Jubilee! at Bally's Las Vegas shut down traffic on the famed Las Vegas Strip to rally against resorts that charge hidden resort fees to hotel guests. Las Vegas celebrity headliners Marie Osmond, Penn & Teller, Chippendales special musical guest star and former 98 Degrees star Jeff Timmons, Mac King, and Vinnie Favorito, as well as more than 100 Caesars Entertainment employees and company executives attended the rally in support of Caesars Entertainment's city-wide "No Resort Fee" policy, which eliminates mandatory fees associated with hotel amenities at all of its Las Vegas properties.

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Osmond launched the "No Resort Fees" savings clock on Bally's Las Vegas digital marquee with a public countdown exposing shocking figures – Las Vegas travelers are saving up to $1.16 per second, $100,000 per day and $3 million per month– a savings of $37 million to-date by staying at Caesars Entertainment resorts. The clock, which displays guest savings as of July 5, 2010, after the company's acquisition of Planet Hollywood Resort & Casino, will reveal up-to-the-second figures achieved as a result of Caesars Entertainment's "No Resort Fees" policy.

A vast majority of remaining Strip properties continue to charge travelers up to $20 per day in resort fees, which in some cases exceeds 40-percent of the advertised room rate. In 2010, Las Vegas guests spent an estimated $17 million per month on resort fees at hotel properties outside the Caesars Entertainment portfolio. Resort fees—which cover various hotel amenities ranging from pool entry, fitness center access, internet service, bottled water, daily local newspaper access and valet parking—are often not made apparent to the hotel guest at the time of booking.

"It's extremely important for visitors to the city to be aware of the high prices they could be paying in mandatory resort fees," said Osmond, who headlines with her brother Donny at the Flamingo Las Vegas. "I am proud to be part of this key initiative and even more proud to be headlining at a 'No Resort Fees' property."

Also in attendance were Gary Selesner, president of Caesars Palace and Rio All-Suite Hotel & Casino; David Hoenemeyer, president of Paris Las Vegas, Bally's Las Vegas and Planet Hollywood Resort & Casino; and Rick Mazer president of Flamingo Las Vegas, Harrah's Las Vegas, Imperial Palace and Bill's Gamblin' Hall & Saloon.

"Caesars Entertainment Las Vegas resorts believe our hotel guests should choose how they want to spend their money," said Caesars Palace President Gary Selesner. "We are committed to transparency in guest service transactions and believe this commitment will continue to build guest loyalty within our resorts."

Travelers can show their support for Caesars Entertainment Las Vegas "No Resort Fees" policy and win a trip to Las Vegas by participating in the "Take A Stand Against Resort Fees" contest. The online contest encourages participants to view a consumer-generated video and then produce and submit creative video content in protest of hidden resort fees for a chance to win one of three Las Vegas getaways – no resort fees included. View the video http://www.youtube.com/noresortfees#p/a/u/0/zEyo2S9Mano or visit Caesars Entertainment's "No Resort Fees" Facebook page www.facebook.com/NoResortFees for rules and more information. Contest ends August 17, 2011.

To book a room at any of Caesars Entertainment's nine Las Vegas resorts visit www.caesars.com or call 1-800-522-4700. For more information on "No Resort Fees" and to view the savings clock, visit www.caesars.com/vegasnoresortfees.

SOURCE Caesars Entertainment