J.P. Morgan Asset Management Launches "Let's Solve It" Campaign

-- Brand positioning campaign aims to empower advisors to build stronger portfolios --

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Oct 31, 2016, 03:35 ET

NEW YORK, Oct. 31, 2016 /PRNewswire/ -- J.P. Morgan Asset Management launched a brand campaign in mainstream national media, featuring the message "Let's Solve It," which acknowledges the firm's ability to provide insights, expertise and investment solutions to help advisors and their clients build stronger portfolios.

The launch, in partnership with The Wall Street Journal, featured a WSJ artist drawing a live Stipple rendition of the ad creative on a jumbo screen at the Schwab IMPACT^® conference, complemented by national print and a takeover of the homepage. The campaign continues with digital and print across industry partners such as CNBC, Barron's, Financial Advisor and Investment News.

"This is the most significant campaign we have launched at J.P. Morgan Asset Management," said Chief Marketing Officer Richard Chambers. "Let's Solve It represents the business strategy of sharing our expertise and empowering advisors to help their clients make better investment decisions. It acknowledges that our role is to solve problems and bring value by providing the insights and investment capabilities needed to help build stronger portfolios, not just sell products. It reflects a cultural shift that impacts the tools and collateral we develop, the way we train our teams, interact with our clients and focus of our communications globally. Everything we do is centered around the concept of solving our client's problems."

"Let's Solve It embodies who we are as a firm," said Head of Global Brand Experience, Jaime Kalfus. "We are very proud to say that we developed the concept and the creative in-house, and we believe it powerfully brings to life the idea that building stronger portfolios drives everything we do. It also gives us a globally integrated platform to consistently reinforce this message across all paid and owned channels."

Let's Solve It demonstrates the firm's commitment to providing actionable tools and thought leadership by highlighting the "Seven Principles of Successful Investing," which stresses the importance of staying focused on your plan and not being swayed by the market's daily ups and downs. It contains seven time-tested strategies to help showcase how healthy habits can make a big difference for investors and their portfolios. Clients already associate J.P. Morgan with expertise and insights and we expect this campaign and branding to increase that association going forward. Access the Seven Principles here: jpmorgan.com/funds/7principles

About J.P. Morgan Funds

J.P. Morgan Asset Management, with assets under management of $1.8 trillion (as of September 30, 2016), is a global leader in investment management. J.P. Morgan Asset Management's clients include institutions, retail investors and high-net worth individuals in every major market throughout the world. J.P. Morgan Asset Management offers global investment management in equities, fixed income, real estate, hedge funds, private equity and liquidity. JPMorgan Chase & Co. (NYSE: JPM), the parent company of J.P. Morgan Asset Management, is a leading global financial services firm with assets of approximately $2.4 trillion (as of September 30, 2016) and operations in more than 60 countries. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.

SOURCE J.P. Morgan Asset Management