Joss & Main to Bring Daily Dose of Stylish Serendipity to Your Home

BOSTON, Jan. 25, 2011 /PRNewswire/ -- CSN Stores, the third-largest online retailer of home goods in the U.S., is officially launching its first private sale site today, Joss & Main (http://www.jossandmain.com), which offers fashionable, one-of-a-kind finds at alluring discounts up to 70% off retail.

(Photo: http://photos.prnewswire.com/prnh/20110125/NE35449 )

Unlike other private sale sites that adhere to a particular style or aesthetic, the driving philosophy of Joss & Main is discovery. While your own style is likely to be well-represented by Joss & Main's selections, you might also uncover a latent love for a traditional, transitional, or modern piece you never realized would appeal to you. 

"Joss is a form of luck," said Mitra Morgan, Joss & Main's Chief Curator. "So Joss & Main marks the intersection of great taste and good fortune for style-savvy women and men, who take pride in their homes."

Members will find everything from a sleek modern vase or sophisticated chaise lounge to posh accent pillows, handsome cocktail tables, fine cutlery and handmade chocolates. And the fact that these prized home accoutrements and gifts can be found at an exclusive discount of 25% to 70% off is sure to please all.

While Joss & Main offers great deals, for Morgan, "The real reward is achieving that 'Aha' moment when you finally find that perfect piece – that missing element for your home that you always sensed was out there."

One way that Joss & Main plans to help shoppers achieve that "Aha" moment of consumer bliss is by leveraging the 4,000+ brands that parent company CSN Stores currently sells, while forming relationships of their own.  Joss & Main already boasts a sophisticated cadre of partners, which includes: Movado, Noritake, Moooi, Phaidon, Laura Ashley, Stanley Furniture, Palecek, and Angela Adams, to name just a few.

With new brands being added every week, the buyers at Joss & Main keep the collection in vogue and their calendar of events intriguing, allowing members to affordably indulge their impulses with premium candles and swanky stationary, in addition to larger luxuries like side tables and upholstered chairs.

The Joss & Main team is also tapping into the social nature of the Web with the concept of "sharing the Joss."  Members who refer friends are eligible to receive a $15 credit and the satisfaction of having acted as agents of serendipity.

"We're providing consumers with a window of opportunity to experiment with styles they've always wanted to try," said Morgan. "Giving them the chance to purchase at a discount during a short, 72-hour sale, makes it easier to incorporate designers and brands that may have once appeared to be just out of reach – from both a financial and stylistic perspective."

Anyone interested in applying for membership (which may take up to a day or two for approval) should visit http://www.jossandmain.com. Glimpses of Joss & Main's daily events can also be seen via their Twitter (http://twitter.com/jossandmain) and Facebook (http://www.facebook.com/jossandmain) accounts.

If you'd like to know more about Joss & Main, contact Jonathan Chiou at [email protected].

SOURCE CSN Stores

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