Join Top Brands at the Inaugural Unify Conference; Peer Into the Future of Content Marketing to Build Audiences, Drive Engagement and Maximize Business Results

AUSTIN, Texas, Sept. 16, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising, today announced Unify, the first conference focused exclusively on connecting content, audience and business results. Marketing leaders from brands across a variety of industries will discuss their top content marketing priorities now and into the future, as well as share real world expertise on designing content marketing strategies that drive business results.

Confirmed speakers include:

• Linda Boff, Executive Director, Global Brand Marketing, GE
• Luke Kintigh, Global Content & Media Strategist, Intel
• Ben Jankowski, Group Head Global Media, MasterCard
• Gail Horwood, VP, Worldwide Digital Strategy, Johnson & Johnson
• David Parker, Global Content Technology Lead, Kimberly-Clark
• Anthony Martinez, Director of Communications, Coca-Cola
• Steve Rubel, Chief Content Strategist, Edelman
• Rebecca Lieb, Digital Advertising & Media Analyst, Altimeter Group
• Trei Brundrett, Chief Product Officer, Vox Media
• Mark Himmelsbach, Chief Operating Officer, IPG MediaBrands Publishing
• James Shoreland, EVP, Director Corporate Development, North America, ZenithOptimedia
• Ken Blom, Director Social Discovery, BuzzFeed
• Michael Sebastian, Media and Publishing Reporter, Advertising Age
• Dee Salomon, Chief Marketing Officer, MediaLink
• Susan Borst, Director of Industry Initiatives, IAB

Discussions at Unify will be centered on today's challenges and tomorrow's aspirations in creating stronger connections between content marketing and brand objectives. The conference will also provide attendees with first-hand accounts from senior marketing executives who are shaping the present and future of content marketing—providing a better understanding of strategies, techniques and lessons learned in building audiences, driving engagement and maximizing business results using content.  

"More than ever, content is becoming a focal point for digital marketing," said Steve Sachs, CEO at OneSpot. "CMOs and senior marketers continue to turn to content for building brand awareness, driving interest, and if done effectively, content keeps consumers engaged and involved with brands. As the consumer appetite for content evolves, it is increasingly important for marketers to adopt strategies specifically catered to their needs. Unify was created to serve a dual purpose, to showcase what's working, what's broken and how the world's top brands are envisioning content marketing's future."

Unify will take place at The Standard High Line Hotel in New York City's Meatpacking District (848 Washington Street), October 8th from 1-5pm with a networking reception to follow.

For more information or to request an invitation to Unify, please visit http://unify2014.com

About OneSpot
OneSpot combines content marketing with the power, data intelligence, and scale of online advertising. The OneSpot platform automatically turns text and video content into online advertising and serially distributes it via the company's proprietary Content Sequencing™ technology – building deeply engaged audiences and driving business results. Leading B2C and B2B brands rely on OneSpot to transform their owned media investments and earned media wins into high performance marketing assets. Privately funded and based in Austin, Texas, OneSpot is an AlwaysOn OnMedia 100 Winner, an EContent 100 Winner and winner of The CMO Club's 2014 SXSW Startup Pitch competition. To learn more about OneSpot, visit http://www.onespot.com.

Media Contact
Jay Kolbe
Sparkpr for OneSpot
646-499-1059
[email protected]

SOURCE OneSpot

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